Quarterly Journal of Brand Management

Main Subjects = رفتار مصرف کننده

Presentation a pattern of customer confusion management in insurance services(Research Based on Grounded Theory)

Volume 11, Issue 2, August 2024, Pages 13-62

10.22051/bmr.2021.36775.2180

Masumeh Khalilzadeh Talatapeh; Vahid Nasehifar; Tohfeh Ghobadi Lamuki; Ali Asghari Sarem

Investigating the effect of self-leadership and role identity on brand citizenship behavior with an emphasis on brand knowledge, commitment and trust in the hotel industry

Volume 11, Issue 2, August 2024, Pages 63-114

10.22051/bmr.2024.44838.2503

Ebrahim Zarepour Nasirabadi; Mohammadreza Sorourian; Mahdieh Rofoogarzadeh

Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment

Volume 11, Issue 1, May 2024, Pages 59-102

10.22051/bmr.2024.42993.2436

Zahra oladgharehgoz; muhamad faryabi; farzaneh fatemi

Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand

Volume 11, Issue 1, May 2024, Pages 103-142

10.22051/bmr.2023.40626.2353

Mahshid Barani; moslem bagheri; Amin Nikbakht

Examining the relationship between the online flow experience and brand engagement according to the role of the intention to revisit the website (the case study of the Digi-Kala site)

Volume 11, Issue 1, May 2024, Pages 143-174

10.22051/bmr.2024.44853.2505

seyed mahdi mousavi; seyed mehdi mirmehdi

Trust-building in PLB and Retailers personality

Volume 11, Issue 1, May 2024, Pages 175-214

10.22051/bmr.2024.44802.2502

Mehdi Khademi-Gerashi

Pattern of factors affecting customer resistance in industrial markets

Volume 10, Issue 2, August 2023, Pages 13-46

10.22051/bmr.2023.38105.2248

Vahid Nasehifar; Mahnaz Lari

MODEL OF GENERATIONS' VARIATION IN CONSUMER BEHAVIOR AND ITS EXPLANATION WITH THE EMPHASIS ON THE MARKETING MIX (Case study: Clothing Brand)

Volume 10, Issue 2, August 2023, Pages 131-176

10.22051/bmr.2022.40213.2335

hooshmand bagheri garbollagh; Morteza Maleki MinBashRazgah; davood feiz; Adel Azar; azim zarei

The Effect of Dimensions of Brand Hate on Consumer Behavior

Volume 10, Issue 1, May 2023, Pages 99-144

10.22051/bmr.2022.39604.2318

Nahid Rahbari Pak; Naser Yazdani

Subjective Well-being: The Effect of Customer Relational Experience Quality and Brand Trust) Subject of study: Branches of Refah Kargaran Bank (Tehran))

Volume 10, Issue 1, May 2023, Pages 145-172

10.22051/bmr.2023.42185.2405

Zahra Razmi; Sahra Sadeghi

Consumer Behavior in Virtual Sport Events: The Case of World Petanque Offline Cup 2020 during the COVID-19 Pandemic

Volume 10, Issue 1, May 2023, Pages 173-212

10.22051/bmr.2021.35603.2130

Jasem Manouchehri; Masoumeh Manouchehri

A Structural Model of Contextual Factors Affecting Customers' Intention to Continue Using Social Networks; Focusing on Utilitarian Values and Hedonistic Values

Volume 9, Issue 4, February 2023, Pages 185-240

10.22051/bmr.2021.37474.2212

Nazanin Habibi Pour; zohreh mousavi kashi

Investigating the Effect of Brand Association on Customer Trust and Loyalty with the Mediating Role of Brand Commitment in Bank Mellat Branches in Hamedan

Volume 9, Issue 3, October 2022, Pages 143-178

10.22051/bmr.2022.38923.2293

fataneh yarahmadi; saber bayat

Indirect Investigation of Immoral and Offensive Behaviors on the Brand of Shared Businesses (Case Study of Tehran Internet Taxis)

Volume 8, Issue 4, March 2022, Pages 207-250

10.22051/bmr.2021.35112.2113

Seyed Habib Moosavi Rashedi; Vahid Makkizadeh; Esmail Hassanpour

The Effect of Consumer Perception of Ethical Brand and Dimensions of Social Support on the Co-Creation of Brand Value in Corona with Respect to the Moderating Role of Altruism

Volume 8, Issue 3, January 2022, Pages 230-199

10.22051/bmr.2021.36486.2164

hossein Rahimi clever; adeleh dehghani ghahnavieh

The Impact of Tourism Destination Brand Experience on Value Co-creation by Focusing on the Mediating Role of Destination Brand Love

Volume 7, Issue 4, May 2021, Pages 89-118

10.22051/bmr.2021.35372.2122

Javad Rezaei Hajiabadi; Majid Mohammad Shafiee; Ali Kazemi

Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review

Volume 7, Issue 4, May 2021, Pages 157-180

10.22051/bmr.2021.34866.2105

Zahra Razmi; yasaman esmaili

Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory

Volume 8, Issue 1, April 2021, Pages 109-148

10.22051/bmr.2021.35430.2123

Salman Eivazinezhad; Mohsen Akbari

Identifying the Mental Pattern of Customers towards the Brand of Iran Melli Bank

Volume 8, Issue 1, April 2021, Pages 233-272

10.22051/bmr.2021.35496.2127

Ehsan Dorostkar; Ali Yaghoubipoor; Mohammad montazeri

A Comprehensive Model of Store Brand Personality and the Effect of its Dimensions on Customers' Behavioral Intentions (Case of Study: Shiraz Hyperstar Mall)

Volume 7, Issue 3, October 2020, Pages 227-269

10.22051/bmr.2021.33933.2071

Ali Setoodeh; maryam nekooeezade; alireza amini

The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries

Volume 7, Issue 2, June 2020, Pages 45-68

10.22051/bmr.2021.34130.2082

Behnaz Khoshtinat; Abolfazl Shahabadi; Masood Rekab

A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province)

Volume 7, Issue 2, June 2020, Pages 183-230

10.22051/bmr.2021.32327.2025

Mohammad Ghaffari; Hossein Shayesteh

The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach

Volume 6, Issue 4, January 2020, Pages 65-108

10.22051/bmr.2019.24833.1709

Mona Sadeghian; kambiz Heidarzadeh; Yazdan Mansourian; Mohsen Khonsiavash

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)