The first specialized brand management magazine in the Islamic Republic of Iran

The Brand Management Magazine, as the first Specialist Brand Management Magazine in the Islamic Republic of Iran, publishes a collection of valuable new researches on brand topics.

This journal is a venue for academics and professionals in the fields of brand management and marketing to provide their knowledge and experience to all enthusiasts of the field.

1. Conceptual analysis and theorizing in the fields of brand management and marketing
   2. Innovative ways and branding experiences, brand management and marketing in Iran
   3. Results of the latest innovations used by Iranian companies in the fields of brand and marketing management
   4. Applied research conducted in business colleges, research institutes and all universities in the country  and in the fields of brand and marketing management.
   5. Experimental researches in the fields of brand and marketing
   6. Case studies in the form of review of practical experiences, problems encountered, and learning from those experiences in Iranian companies and organizations in the fields of brand and marketing management in order to enhance knowledge of brand management, strategy and marketing.

Note 1 While all manuscripts with scientific-research frameworks are welcomed, those with relation to brand topics have priority.

Note 2 We have special interest in publishing papers which are interdisciplinary and beyond a certain discipline.