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Volume & Issue: Volume 4, Issue 4 - Serial Number 12, May 2018, Pages 13-199 
Number of Articles: 6

Research Paper

Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences

Pages 13-39

10.22051/bmr.2019.14695.1285

Soheil Nnejat; meisam Shirkhodaei; Hosein Bahmani Tabrizi

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  • PDF 342.91 K

Brand Rankig Based on Unscaled Fuzzy Matrix and Investment Strategy at Tehran Stock Exchange

Pages 39-59

10.22051/bmr.2019.21415.1547

Abdolmajid Abdolbaghi Ataabadi; mohamad jafarnia

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  • PDF 341.68 K

Identifying Antecedents of Original Branded Production Policy

Pages 59-78

10.22051/bmr.2019.19541.1483

hossein moeini; sahar fatahi; Farzaneh Jahromi

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  • PDF 264.04 K

Thematic Analysis Method Application in Recognizing Brand Agility

Pages 79-112

10.22051/bmr.2019.17201.1386

azimollah zarei; davood feiz; maryam akbarzadeh pasha

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  • PDF 319.58 K

The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry

Pages 113-146

10.22051/bmr.2019.23662.1655

Manijeh Haghighinasab; Tahereh Nabizadeh

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  • PDF 360.58 K

Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives

Pages 147-186

10.22051/bmr.2019.20473.1513

marjan mohaimani; kambiz Heidarzadeh; yazdan mansourian

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  • PDF 365.64 K

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