Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 2, Issue 2 - Serial Number 4, December 2015

Research Paper

Explaining the Impact of Customer Relationship Quality on Hospital Brand Image: Moderating Role of Brand equity

Pages 13-44

10.22051/bmr.2015.2577

Ahmad Rousta; Morteza Akbarzadeh; Somayeh Zangian

The impact of Brand Personality Perceptions on Purchase Intention: Role of Cultural Differences and Customer-Brand Congruence

Pages 45-68

10.22051/bmr.2015.2579

Majid Mohammadshafiee; Yazdan Rahmatbadi

The Effect of Logo Modernization on the Attitude of Customers toward Brand Case Study Mehr e Eghtesad Bank Logo

Pages 69-96

10.22051/bmr.2015.2578

Hossein Amini Kasbi; Mohammadrahim Esfidani; Mohammadali Shahhoseini

The Impact of Customers’ Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market

Pages 97-124

10.22051/bmr.2015.2580

Bahare Osanlou; Soheila Khoddami

The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image

Pages 97-124

10.22051/bmr.2015.2581

Attaolah Harandi

Evaluation of the Relationship between Marketing Capabilities with Organizational Performance of Food Manufacturing Companies in Tehran

Pages 147-176

10.22051/bmr.2015.2582

Farzaneh Orak; Mohammad Ali Babaeezakilaki

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)