Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 3, Issue 4 - Serial Number 8, March 2016, Pages 1-190

Research Paper

Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories

Pages 13-40

10.22051/bmr.2018.8989.1074

Soheila Khoddami; Bahare Osanlou

The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality

Pages 41-64

10.22051/bmr.2018.10585.1134

Masoumeh Hosseinzadeh Shahri; Sepideh Haddadi

Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior

Pages 65-94

10.22051/bmr.2018.14027.1257

Mehdi Rezadoust; Hamidreza Irani; Ali Hamidizadeh

Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory)

Pages 95-122

10.22051/bmr.2018.9042.1076

Kobra Bakhshizadeh; Naser Davarzani; Peyman Deylami Moezie

Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach

Pages 123-156

10.22051/bmr.2018.11367.1169

Mehdi Nikfarjam; Sareh Abdolvand

Influence of Consumer Brand Relationship on Brand Evangelism

Pages 157-180

10.22051/bmr.2018.8221.1050

Mehdi Ashkani; Mohamadrahim Esfidani

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)