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Volume & Issue: Volume 5, Issue 4 - Serial Number 16, March 2019, Pages 7-216 
Number of Articles: 6

Research Paper

Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it

Pages 7-40

10.22051/bmr.2019.22208.1581

Adel Azar; mohsen zabihi jamkhaneh; Reza Khanahmadloo

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  • PDF 1.01 M

Designing customer brand Engagement Model with grounded theory approach

Pages 41-84

10.22051/bmr.2020.28922.1885

Zahra Baradaran Sorkhabi; mohamadali babaei zakliki; kambiz Heidarzadeh

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  • PDF 1.13 M

Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level

Pages 85-106

10.22051/bmr.2019.24648.1699

Mohammadreza Hamidizadeh; Azin Sakipour; Seyed mehdi jalali

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  • PDF 961.23 K

The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand

Pages 107-140

10.22051/bmr.2020.22856.1611

Majid Esmaeilpour; Hamid Izadi; Salimeh Afrakhteh; Fatemeh Zahedi

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  • PDF 955.23 K

Designing and explaining the behavior model of counterfeit goods consumers (Products studied: sports shoes, perfume, sunglasses and auto spare parts)

Pages 141-182

10.22051/bmr.2020.27222.1799

bahman hajipour; gholamhosain khorshidi; mehdi jafarzadeh kenari

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  • PDF 1.23 M

Mental Models of foreign kitchen appliances buyers using Q methodology

Pages 183-216

10.22051/bmr.2020.25674.1745

Hamed Khorasani Toroghi; Niloofar Keshavarzi

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  • PDF 991.29 K

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