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Volume & Issue: Volume 11, Issue 4 - Serial Number 40, February 2025, Pages 1-304 
Number of Articles: 6
Full issue file

Research Paper

a Model of Branding in Holding

Pages 13-66

10.22051/bmr.2025.47442.2582

Simin Nasrolahi Vosta; Asadollah Kordnaeij; Asghar Moshabaki; hr_yazdani hr_yazdani

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  • PDF 2.27 M

A Model for Enhancing Digital Customer Experience in the Insurance Industry

Pages 67-108

10.22051/bmr.2024.47319.2579

sareh mohsenin; ameneh khadivar; leili niakan

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  • PDF 2.09 M

Identification and prioritization of personal brand dimensions from the perspective of Instagram users in Iran

Pages 109-140

10.22051/bmr.2024.46202.2544

Mostafa Zandi Nasab; Mohammad Rahim Esfidani

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  • PDF 1.86 M

Analytical model of relationship between self-brand connection, Perceived corporate social responsibility and Digikala brand preference

Pages 141-182

10.22051/bmr.2024.45809.2531

Hossein Abbasi Esfanjani; samira basiri

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  • PDF 2.46 M

Investigating the effect of Brand gender on purchase intention in Instagram (Novincharm Case Study)

Pages 183-232

10.22051/bmr.2024.38359.2268

Hossein Norouzi; Amirhossein Khodakarami; soheila khoddami

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  • PDF 2.2 M

Evaluation Green Brand Equity (GBE) model (Study case; Medicinal plants research institute products)

Pages 233-270

10.22051/bmr.2024.45820.2532

Hamidreza Vazirigohar; Ehsan Ahadmotlaghi; Bahman Yaghobvand

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  • PDF 1.92 M

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