Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 6, Issue 4 - Serial Number 20, January 2020, Pages 1-250

Full issue file

Research Paper

Designing Customer Brand Engagement Model in Social Networks Highlighting Antecedents and Consequences Using Meta-Synthesis Method

Pages 15-64

10.22051/bmr.2020.28953.1887

vajihealsadat shojaei; Mirahmad Amirshahi; Neda Abdolvand

The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach

Pages 65-108

10.22051/bmr.2019.24833.1709

Mona Sadeghian; kambiz Heidarzadeh; Yazdan Mansourian; Mohsen Khonsiavash

Perceptual Network Mapping of Hamraheh Aval by Brand Concept Map

Pages 109-133

10.22051/bmr.2020.29251.1896

zohreh dehdashti

Identifying the Key Factors in Promoting Leadership Brand Using Fuzzy Delphi Method

Pages 135-168

10.22051/bmr.2020.32312.2023

seyed Najmmedin Mousavi; Ali Shariat Najade; Nasim Mousavi

Brand Engagement in Self-Concept in the Relationship between Love, Loyalty and Brand Advocacy (Case Study: Instagram Social Media Users)

Pages 169-209

10.22051/bmr.2020.32374.2027

Hossein Norouzi; roya beigi

Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth

Pages 211-248

10.22051/bmr.2020.31759.2008

Ali Ghorbani; Farbod Fakhreddin

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)