Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 7, Issue 4 - Serial Number 24, May 2021, Pages 1-238

Full issue file

Research Paper

Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory

Pages 15-54

10.22051/bmr.2020.29684.1919

samaneh mighani; Amirshahi Mirahamad; Habibollah danaei; , Ameneh khadivar

The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and Moderator Role of Gender (A Study of Novin Charm Company)

Pages 55-88

10.22051/bmr.2020.21893.1565

Hamid khodadad hosseini; asghar moshabaki; Elnaz Farhadi

The Impact of Tourism Destination Brand Experience on Value Co-creation by Focusing on the Mediating Role of Destination Brand Love

Pages 89-118

10.22051/bmr.2021.35372.2122

Javad Rezaei Hajiabadi; Majid Mohammad Shafiee; Ali Kazemi

Understanding the Process of Brand Phobia Formation among Customers of Insurance Companies

Pages 119-156

10.22051/bmr.2021.34408.2091

mohammad aidi; ardeshir shiri; shokofeh mami

Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review

Pages 157-180

10.22051/bmr.2021.34866.2105

Zahra Razmi; yasaman esmaili

Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry

Pages 119-230

10.22051/bmr.2020.28333.1851

Amir Bigdeli; mohamadali abdalvand; kambiz Heidarzadeh; Mohsen Khounsiavash

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)