Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 8, Issue 1 - Serial Number 25, April 2021, Pages 1-280

Full issue file

Research Paper

The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs

Pages 15-56

10.22051/bmr.2021.35974.2149

Seyedeh Roya Kalati; Asadollah Kordnaeij; Soheil Nejat

Developing a Framework for Brand Citizenship Behavior

Pages 57-108

10.22051/bmr.2021.35868.2140

Mohammad Ghaffari; Hossein Moeini; Abolfazl Goodarzi; mahdi farmani

Designing a Perceived Risk Model for Buyers of Unknown Brand Products on Instagram Social Network: Based on the Grounded Theory

Pages 109-148

10.22051/bmr.2021.35430.2123

Salman Eivazinezhad; Mohsen Akbari

Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram)

Pages 149-188

10.22051/bmr.2021.33921.2139

fataneh yarahmadi; safoura vahidifar

Analysis of Brain Response to Local Tea Brands- Neuro-Marketing Approach

Pages 189-232

10.22051/bmr.2021.34633.2125

Mahdi Fadaei Eshkiki; Mahdi Homayounfar; Danial Saber Samiei; Fatemeh Balgouri

Identifying the Mental Pattern of Customers towards the Brand of Iran Melli Bank

Pages 233-272

10.22051/bmr.2021.35496.2127

Ehsan Dorostkar; Ali Yaghoubipoor; Mohammad montazeri

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)