Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 8, Issue 4 - Serial Number 28, March 2022, Pages 1-260

Full issue file

Research Paper

Service Failure Pattern in Banking Industry of Iran

Pages 13-52

10.22051/bmr.2020.30915.1978

Narges Saremi; Mirahmad Amirshahi; Masoud Keimasi; kambiz Heidarzadeh

A model for evaluating the effects of Gamification on Brand engagement

Pages 53-102

10.22051/bmr.2022.38276.2261

mojtaba bagheri; mohammadreza saeid abadi; ُShaho Sabbar

The impact of destination brand awareness and experience on destination brand identification

Pages 103-106

10.22051/bmr.2021.36903.2183

Reihane Sadat Bakhshayesh; Majid Mohammad Shafiee; Ali Kazemi

Exploring the Barriers and Challenges of Urban Branding in Iran and Providing Appropriate Solutions (Case Study: Kermanshah)

Pages 131-168

10.22051/bmr.2021.37147.2196

Mahdi Hosseinpour; Afshin Heshmati

The Impact of Brand Community Identities and Incentives on Brand Loyalty through Online Brand Interactions (Case Study: Pandora Brand Instagram Users)

Pages 169-206

10.22051/bmr.2021.36527.2166

omid behboodi; amir ghafourian shagerdi; Ahmad Mohammadi Kushki

Indirect Investigation of Immoral and Offensive Behaviors on the Brand of Shared Businesses (Case Study of Tehran Internet Taxis)

Pages 207-250

10.22051/bmr.2021.35112.2113

Seyed Habib Moosavi Rashedi; Vahid Makkizadeh; Esmail Hassanpour

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)