Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 8, Issue 2 - Serial Number 26, May 2021, Pages 1-228

Full issue file

Research Paper

Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province)

Pages 16-49

10.22051/bmr.2021.34209.2086

Azam Mirsoleimani; mohamadali babaeizakliki; Manijeh Haghighinasab; Ameneh Khadivar; Mehdi Ebrahimi

Public Policies Branding; Benefits, Challenges and Solutions

Pages 52-83

10.22051/bmr.2021.35477.2126

Ashraf Rahimian

The Impact of the Story Character of the Brand's International Advertising in Social Media on Consumers Engagement

Pages 86-115

10.22051/bmr.2021.35933.2144

Ahmad Bahmani; Naser Yazdani

The Effect of Manufacturer Logo in Retail Stores on Purchasing Behavior: Based on the Context Effects and Signaling Theory

Pages 118-148

10.22051/bmr.2021.34819.2157

Mohammad Rahim Eafidani; Ali Yousefi

Attracting Theater Audiences Based on Their Seeking and Escaping Motivations: Assessing Mediator Role of Gender

Pages 150-190

10.22051/bmr.2021.35029.2109

Masoud Keimasi; Ata ollah Harandi; manijeh roostaei

Designing and Presenting a Strategic Model for Development of National Brand in the Food Industry

Pages 192-219

10.22051/bmr.2021.14924.2169

Meysam Allahyary; hossein vazifehdoust; mirza hasan hosseini; Mohammad mahdi Parhizgar

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)