The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs

Document Type : Research Paper

Authors

1 Department of Sport Management, Faculty of Management and Accounting, Farabi Campus, University of Tehran, Qom, Iran

2 Professor, Business Management Department, Faculty of Management & Economics, University of Tarbiat Modares, Tehran, Iran

3 PhD Candidate in Business Management, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran

Abstract

The purpose of this study was to analyze the team cohesion of Iranian Futsal League clubs, the role of league brand, mental imagery and cultural intelligence of Iranian Futsal Premier League competitions. The present study is a descriptive-correlational research that is developmental according to the purpose of the research. The statistical population of this study consisted of all male and female players of The National Futsal League (N=350) who were selected through random cluster sampling. The research tools included Knuckle league brand questionnaire (2017), cultural intelligence of Ang et al. (2004), Standard Questionnaire of Team Cohesion of Karun et al. (1998) and Hall et al. Sport Imagery Standard Questionnaire (1998). SPSS statistical software version 24 and PLS3 were used to analyze the data. . Testing the research hypotheses was investigated using structural equation modeling approach. Based on the findings of the study, the league brand has a positive and significant effect on mental imagery and mental imagery also has a positive and significant effect on cultural intelligence and team cohesion. Also, the results of this study showed that team cohesion is strongly influenced by players' cultural intelligence. According to the analysis of the final model of the research, it is concluded that in order to improve the mental imagery of players, it is possible to focus on branding and branding of the league and then to increase the level of team cohesion, mental imagery and cultural intelligence of the players of the Futsal Premier League can have a positive and meaningful impact on their team cohesion.

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References

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