Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 8, Issue 3 - Serial Number 27, January 2022, Pages 240-1

Full issue file

Research Paper

Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach

Pages 44-15

10.22051/bmr.2021.35199.2116

Mohammad noorani kootenaee; Hossein Rezaei dolatabadi; Majid Mohammad Shafiee

Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach

Pages 84-45

10.22051/bmr.2021.37014.2190

mohammad zahedipour; Asghar Moshabaki; behnaz Khodayari; Fereydoun Rahnamae Rudposhti

The Effect of Institutional Index of Risk on National Brand in Selected Countries

Pages 114-85

10.22051/bmr.2021.35140.2118

Abolfazl Shahabadi; Ali Moradi; , Seyed Mahmoud Hossini Monazah

The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran)

Pages 146-115

10.22051/bmr.2021.36729.2178

Hassan Rangriz; Farahnaz Alidoust; Masoumeh Zibarzani

Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach

Pages 198-147

10.22051/bmr.2021.35330.2121

sara hamidi; Karim Hamdi; MohammadHassan Behzadi

The Effect of Consumer Perception of Ethical Brand and Dimensions of Social Support on the Co-Creation of Brand Value in Corona with Respect to the Moderating Role of Altruism

Pages 230-199

10.22051/bmr.2021.36486.2164

hossein Rahimi clever; adeleh dehghani ghahnavieh

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)