Quarterly Journal of Brand Management

Main Subjects = بازاریابی و مفاهیم بازار

Designing the emergence pattern of electronic revenge in online stores with the TISM method

Volume 11, Issue 2, August 2024, Pages 191-230

10.22051/bmr.2024.45804.2530

ali shariatnejad; Elahe Maneshdavi; Seyedeh Maryam Mousavi Zadeh

Visual Metaphors in Advertising: Bibliometric Analysis & Visualization

Volume 11, Issue 1, May 2024, Pages 13-58

10.22051/bmr.2024.45061.2515

Aida Shiva; Masoumeh Hosseinzadeh Shahri; Mirahmad Amirshahi; Mohammad Rahim Eafidani

Diaspora Marketing Theoretical Framework with Meta-Synthesis Approach

Volume 10, Issue 4, May 2024, Pages 125-160

10.22051/bmr.2024.42737.2444

Mohammad Saleh Torkestani; Zohreh Dehdashti Shahrokh; Kobra Bakhshizadeh Borj; Pedram Jahedi

The effect of interactive marketing on brand loyalty by explaining the mediating role of brand fascination and Institutional reputation

Volume 10, Issue 2, August 2023, Pages 209-248

10.22051/bmr.2021.36135.2154

seyed mehdi mousavi motlagh; Hojjat Taheri Goodarzi

Text Mining of the Comments of Customers of Samsung Mobile Phone Brand with the Approach of Discounted E-Purchases

Volume 10, Issue 1, May 2023, Pages 13-58

10.22051/bmr.2022.41037.2368

Mohammad Amin Torabi; Mohsen Nazari

Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment

Volume 10, Issue 1, May 2023, Pages 89-98

10.22051/bmr.2022.40551.2352

Roza Taati; Abdolhamid Ebrahimi; Hamidreza Saeednia; Zahra Alipour Darvishi; Mohammad Taleghani

The impact of outside-in marketing capability on company performance with mediating inside-out marketing capability(Studying Construction Utility Industry in Tehran)

Volume 9, Issue 2, July 2022, Pages 43-78

10.22051/bmr.2022.37981.2241

farzaneh fatemi; bahman hajipour

Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review

Volume 9, Issue 2, July 2022, Pages 138-115

10.22051/bmr.2021.36086.2152

maryam parchami sarghein; Mohammad Rahim Eafidani; mohammad hadi sadegh; Masoud Keimasi; shahriyar azizi

Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group)

Volume 9, Issue 2, July 2022, Pages 177-210

10.22051/bmr.2021.35890.2143

setareh Nikian; Ebrahim Albonaiemi; leila Andervazh

Service Failure Pattern in Banking Industry of Iran

Volume 8, Issue 4, March 2022, Pages 13-52

10.22051/bmr.2020.30915.1978

Narges Saremi; Mirahmad Amirshahi; Masoud Keimasi; kambiz Heidarzadeh

Designing the Customer Loyalty Model of Social Security Organization with the Grounded Theory Approach

Volume 8, Issue 3, January 2022, Pages 84-45

10.22051/bmr.2021.37014.2190

mohammad zahedipour; Asghar Moshabaki; behnaz Khodayari; Fereydoun Rahnamae Rudposhti

The Impact of Business Intelligence Assets and Capabilities on Business Value Creation (Case Study: Knowledge-Based Software Companies in Tehran)

Volume 8, Issue 3, January 2022, Pages 146-115

10.22051/bmr.2021.36729.2178

Hassan Rangriz; Farahnaz Alidoust; Masoumeh Zibarzani

The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs

Volume 8, Issue 1, April 2021, Pages 15-56

10.22051/bmr.2021.35974.2149

Seyedeh Roya Kalati; Asadollah Kordnaeij; Soheil Nejat

Investigating the Impact of Social Networking Features on Customer Loyalty and Word of Mouth with Social Capital Approach (Case Study: Alibaba Tourism Services Company’s Instagram)

Volume 8, Issue 1, April 2021, Pages 149-188

10.22051/bmr.2021.33921.2139

fataneh yarahmadi; safoura vahidifar

Designing and Explaining Local Digital Marketing Model in the Iranian Banking System

Volume 7, Issue 3, October 2020, Pages 53-86

10.22051/bmr.2021.34831.2104

niloofar shafeian; mohammad Aghaei; nader gharibnavaz; Bahman Banimahd

The Relationship between Gamification and Brand Co-creation with the Mediation of a Sustainable Business Model in Platforms

Volume 7, Issue 3, October 2020, Pages 87-127

10.22051/bmr.2021.34676.2100

Shahram Khalil Nezhad; Mohaddeseh Rezaian Astaneh; Milad Ghanbari

Phenomenology of the Identity Concept in the Brand Audience’s Lived Experience of Industrial Products with a Relational Approach to Brand Management*

Volume 7, Issue 2, June 2020, Pages 69-118

10.22051/bmr.2021.33451.2063

Seyed Ali FAREGH; Yasaman Hajian Foroushani

The Role of Guerrilla Marketing in Consumer Purchase Behavior of Electronic Products. (Case: Gen Y’s Customers in Tehran)

Volume 7, Issue 2, June 2020, Pages 151-182

10.22051/bmr.2021.31336.2077

Abolfazl khosravi; Ahad Ranjbar

The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept

Volume 7, Issue 1, April 2020, Pages 213-260

10.22051/bmr.2020.32321.2026

Naser Seifollahi; Hossein Rahimi clever; Mostafa Shirnezhad Moghanlou

Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth

Volume 6, Issue 4, January 2020, Pages 211-248

10.22051/bmr.2020.31759.2008

Ali Ghorbani; Farbod Fakhreddin

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)