Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 7, Issue 2 - Serial Number 22, June 2020, Pages 1-240

Full issue file

Research Paper

Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image

Pages 15-44

10.22051/bmr.2020.29159.1906

Manijeh Haghighinasab; Negin Sangari; Zahra Emamalipoor; samiyeh khosravi

The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries

Pages 45-68

10.22051/bmr.2021.34130.2082

Behnaz Khoshtinat; Abolfazl Shahabadi; Masood Rekab

Phenomenology of the Identity Concept in the Brand Audience’s Lived Experience of Industrial Products with a Relational Approach to Brand Management*

Pages 69-118

10.22051/bmr.2021.33451.2063

Seyed Ali FAREGH; Yasaman Hajian Foroushani

Designing a Conceptual Model of Brand Coolness

Pages 119-150

10.22051/bmr.2021.33661.2064

Mohammad Bashokouh; Akram Ahmadi

The Role of Guerrilla Marketing in Consumer Purchase Behavior of Electronic Products. (Case: Gen Y’s Customers in Tehran)

Pages 151-182

10.22051/bmr.2021.31336.2077

Abolfazl khosravi; Ahad Ranjbar

A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province)

Pages 183-230

10.22051/bmr.2021.32327.2025

Mohammad Ghaffari; Hossein Shayesteh

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)