Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 7, Issue 1 - Serial Number 21, April 2020, Pages 1-270

Full issue file

Research Paper

Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital

Pages 15-45

10.22051/bmr.2020.31458.1996

Mehdi Ebrahimi

Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study

Pages 47-82

10.22051/bmr.2021.29455.1903

Salman Eivazinezhad; Mohammadreza Blourparsa; Mohsen Akbari

Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms

Pages 83-125

10.22051/bmr.2021.33001.2043

Elham Aznab; Nader Seyyedamiri; Elahe Ezami; Alireza Ranjbran

Network Mapping of Internal Messenger’s Brand Associations (Case Study: Soroush Messenger)

Pages 127-167

10.22051/bmr.2020.32678.2035

Kobra bakhshizadeh borj; Mohsen rajaei; mahdi bashirpour

Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love

Pages 169-211

10.22051/bmr.2020.33533.2059

Mohammad Amin Torabi; Orkideh Hamedi; ayatollah momayez; Elahe Molaei Yeganeh

The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept

Pages 213-260

10.22051/bmr.2020.32321.2026

Naser Seifollahi; Hossein Rahimi clever; Mostafa Shirnezhad Moghanlou

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)