Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 7, Issue 3 - Serial Number 23, October 2020, Pages 1-230

Full issue file

Research Paper

The Impact of Expected Values from a Luxury Brand on Consumer Behavioral Consequences

Pages 15-51

10.22051/bmr.2021.32704.2032

Mohammad Reza Karimi Alavijeh; Narges Zarrinfard

Designing and Explaining Local Digital Marketing Model in the Iranian Banking System

Pages 53-86

10.22051/bmr.2021.34831.2104

niloofar shafeian; mohammad Aghaei; nader gharibnavaz; Bahman Banimahd

The Relationship between Gamification and Brand Co-creation with the Mediation of a Sustainable Business Model in Platforms

Pages 87-127

10.22051/bmr.2021.34676.2100

Shahram Khalil Nezhad; Mohaddeseh Rezaian Astaneh; Milad Ghanbari

Explaining and Ranking the Dimensions of Attractiveness and Promotion of the Employer Brand in Hoteling Industry in Kashan

Pages 129-169

10.22051/bmr.2021.33196.2047

.vaezi mahdi; Mohsen shaterian; Sedighe kiani salmi

Designing a Social Branding Model of the Banking Industry in Social Networks

Pages 171-226

10.22051/bmr.2021.35015.2108

Issa Fahim; Mojtaba Purslemi; Ali Hosseinzadeh; Mohammad Ghasemi Namaghi

A Comprehensive Model of Store Brand Personality and the Effect of its Dimensions on Customers' Behavioral Intentions (Case of Study: Shiraz Hyperstar Mall)

Pages 227-269

10.22051/bmr.2021.33933.2071

Ali Setoodeh; maryam nekooeezade; alireza amini

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)