Main Subjects = برند سازی
Number of Articles: 35
The effect of brand anthropomorphism dimensions on customer purchase intention

Articles in Press, Accepted Manuscript, Available Online from 26 April 2023

10.22051/bmr.2023.40336.2340

khoddami khoddami; Bahareh Osanlou; Fatemeh Safari

Pathology of revival of old brands with grounded theory approach

Volume 11, Issue 2, August 2024, Pages 115-148

10.22051/bmr.2024.44439.2490

احقاقی Ehghaghi; Sajad Nagdi; Alireza Fazlzadeh; vahid ahmadian

Identifying the Discourse Framework of Sustainable Brand Legitimacy in an Industrial Context

Volume 11, Issue 2, August 2024, Pages 149-190

10.22051/bmr.2023.42352.2412

Sima Alipour; Morteza Maleki MinBashRazgah; davood feiz; Azim Zarei

Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401

Volume 11, Issue 1, May 2024, Pages 215-254

10.22051/bmr.2024.44006.2474

Payam Paslari; Ali Shafiei; Saeid Gharishvandi; Hessamadin Kamalzade takhti

Designing a model of employer branding in the Statistics Center of Iran with a mixed method approach

Volume 10, Issue 3, November 2023, Pages 221-262

10.22051/bmr.2022.38849.2291

kousar shakeri; karim hamdi; hossein vazifedust

Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach

Volume 10, Issue 2, August 2023, Pages 75-130

10.22051/bmr.2022.40331.2341

Fereshte Rasty; Seyed Mohammad Tabataba; Seyed Mahdi Alhosseini Almodarresi; Saeid Saeida Ardekani; Mojtaba Poorrezaei

FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY

Volume 10, Issue 2, August 2023, Pages 177-208

10.22051/bmr.2023.41739.2392

Behrooz Eskandarpoor; reza rasouli; Seyed Mohsen Mosavi; Somayeh Saebnia

Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings

Volume 9, Issue 4, February 2023, Pages 66-110

10.22051/bmr.2022.37939.2239

Mostafa Yazdi Joshaghani; Ghasem Salimi; Mahdi Mohammadi; Jafar Torkzadeh; Abolghasem Ebrahimi

Designing Employee Personal Branding Model in Iran's Insurance Industry through Grounded Theory

Volume 9, Issue 2, July 2022, Pages 139-179

10.22051/bmr.2021.36934.2186

farshid khamoie; Akbar hassanpoor; Yousef vakili; Hossein Norouzi

Personal Branding Process in the IT Industry

Volume 9, Issue 1, May 2022, Pages 187-214

10.22051/bmr.2021.36053.2156

Klara Sheikh Aghaei; Alireza Rousta; abdollah Naami

The impact of destination brand awareness and experience on destination brand identification

Volume 8, Issue 4, March 2022, Pages 103-106

10.22051/bmr.2021.36903.2183

Reihane Sadat Bakhshayesh; Majid Mohammad Shafiee; Ali Kazemi

Developing a Model for Retailer Brand Competitiveness with the Grounded Theory Approach

Volume 8, Issue 3, January 2022, Pages 44-15

10.22051/bmr.2021.35199.2116

Mohammad noorani kootenaee; Hossein Rezaei dolatabadi; Majid Mohammad Shafiee

Identifying the Brand Crisis Caused by the Food Safety Scandal with a Phenomenological Approach

Volume 8, Issue 3, January 2022, Pages 198-147

10.22051/bmr.2021.35330.2121

sara hamidi; Karim Hamdi; MohammadHassan Behzadi

Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry

Volume 7, Issue 4, May 2021, Pages 119-230

10.22051/bmr.2020.28333.1851

Amir Bigdeli; mohamadali abdalvand; kambiz Heidarzadeh; Mohsen Khounsiavash

Designing Destination Brand Reinforcement Model by Grounded Theory Approach (Case Study: Fars Province)

Volume 8, Issue 2, May 2021, Pages 16-49

10.22051/bmr.2021.34209.2086

Azam Mirsoleimani; mohamadali babaeizakliki; Manijeh Haghighinasab; Ameneh Khadivar; Mehdi Ebrahimi

Quarterly Journal of Brand Management

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