Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 6, Issue 3 - Serial Number 19, September 2019, Pages 1-236

Research Paper

Identify and rank the factors affecting customer loyalty in the branding process of refueling stations

Pages 15-60

10.22051/bmr.2020.30429.1959

Kazem Askarifar; Mohammad Hossein Ronaghi; Reyhaneh Rahnavard

The effect of customer experience on trust and brand love and the analysis of its consequences with the role of moderating the identity of brand name studied: Customers for cosmetics and hygiene sinere products

Pages 61-92

10.22051/bmr.2020.27638.1818

fateme rahimi chitgar; Alireza Moghaddasi

Meta-analysis the antecedents and consequences of Employer brand in Iran

Pages 93-124

10.22051/bmr.2020.28409.1858

Belal Panahi

The effect of brand personality on share of wallet with role of relationship constructs in retail chain industry

Pages 125-148

10.22051/bmr.2020.31521.2001

esmaeil shah tahmasbi; Eshagh Ghoorchibeygi

Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride

Pages 149-194

10.22051/bmr.2020.31195.1987

Ali Asghari Sarem; Masumeh Khodadadi; Mehdi Saeedi

Analyzing the Company's Supervisory Role (managerial characteristics and audit committee)on Brand Value in Tehran Stock Exchange Using Cultural Algorithms and Linear and Nonlinear Estimators

Pages 195-236

10.22051/bmr.2020.26168.1762

seyed hesam vaghfi; sedigheh kamranrad; omid sarvari; ALI FAYAZ

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)