Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 6, Issue 1 - Serial Number 17, March 2019, Pages 17-272

Research Paper

Investigating the customer belonging to the brand community, with reflecting on Customer Brand Value Co-Creation precedents in Online Brand Communities

Pages 17-65

10.22051/bmr.2020.28778.1875

Azim Zarei; ghazale taheri

Brand Social Power: A New Approach to Power Factors in the Marketing Channel of Alzahra University Professors and Students with a Social Network Analysis Perspective

Pages 67-106

10.22051/bmr.2020.29535.1907

Zahra Razmi; Asieh Nazemi

Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening

Pages 107-140

10.22051/bmr.2020.27039.1795

Hassan Rangriz; Reza Maleki; Hooman Pashootanizadeh

Investigating the impact of celebrity endorsement advertisements on the attitudes of Women customer considering the role of self- concept moderator (Case study: the consumers of cosmetics in Tehran)

Pages 141-186

10.22051/bmr.2020.29030.1890

Reza Shafeai; Shadie Sijanivandi

Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran)

Pages 187-239

10.22051/bmr.2020.28024.1840

Mohsen Barari; Nozar Aminsaremi; Fatemeh Zargaran Khouzani

The Role of Archetypes in Brand Recognition

Pages 241-272

10.22051/bmr.2020.30540.1965

Fozieh Taheri mina; Tohfehe Tohfehe; meisam latifi; Hossein Hossein Hajibabaei

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)