Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 9, Issue 2 - Serial Number 30, July 2022, Pages 1-218

Full issue file

Research Paper

Investigating the Effect of Advertisements based on Autonomous Sensory Meridian Response (ASMR) on Brand Persona with Netnographic Approach

Pages 13-42

10.22051/bmr.2022.39386.2305

davood feiz; Sima Alipour; maryam asgharinajib

The impact of outside-in marketing capability on company performance with mediating inside-out marketing capability(Studying Construction Utility Industry in Tehran)

Pages 43-78

10.22051/bmr.2022.37981.2241

farzaneh fatemi; bahman hajipour

Developing a Content Model of Social Irresponsibility Influencing the Brand Hate (Case Study: Iranian Banking Industry)

Pages 79-114

10.22051/bmr.2022.39021.2296

Sara Sedighi Keradeh; abolghasem ebrahimi; Alireza Amini

Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review

Pages 138-115

10.22051/bmr.2021.36086.2152

maryam parchami sarghein; Mohammad Rahim Eafidani; mohammad hadi sadegh; Masoud Keimasi; shahriyar azizi

Designing Employee Personal Branding Model in Iran's Insurance Industry through Grounded Theory

Pages 139-179

10.22051/bmr.2021.36934.2186

farshid khamoie; Akbar hassanpoor; Yousef vakili; Hossein Norouzi

Explaining the Effective Factors on Customer Satisfaction in the Bread Industry (Evidence from: Sahar Bread Industrial Group)

Pages 177-210

10.22051/bmr.2021.35890.2143

setareh Nikian; Ebrahim Albonaiemi; leila Andervazh

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)