Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 9, Issue 4 - Serial Number 32, February 2023

Full issue file

Research Paper

Designing a Multi-level Model of Employer Branding in Trade Banking System

Pages 13-64

10.22051/bmr.2022.40520.2349

saied sehhat; Hamed Dehghanan; Mohammad Reza Karimi Alavijeh; Kazem Hashemi

Antecedents and Consequences of university Branding: A Theory-Generating Meta-synthesis of Research Findings

Pages 66-110

10.22051/bmr.2022.37939.2239

Mostafa Yazdi Joshaghani; Ghasem Salimi; Mahdi Mohammadi; Jafar Torkzadeh; Abolghasem Ebrahimi

key success factors in Reviving Graveyard Brands

Pages 111-142

10.22051/bmr.2022.40700.2357

seyed Najmmedin Mousavi

The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding (Case study: Maskan Bank of Yazd Province)

Pages 143-184

10.22051/bmr.2023.40523.2350

Peyman Akbari; Marziyeh Dehghanizadeh; Ali Abbiat

A Structural Model of Contextual Factors Affecting Customers' Intention to Continue Using Social Networks; Focusing on Utilitarian Values and Hedonistic Values

Pages 185-240

10.22051/bmr.2021.37474.2212

Nazanin Habibi Pour; zohreh mousavi kashi

The Effect of Brand Personality on Brand Equity with the Mediating Role of Brand Authenticity (in Consumers of Majid Brand Sports Products)

Pages 241-287

10.22051/bmr.2023.40270.2338

Maryam Emami; shahram nazari; Rasool Norouzi Seyed Hoseini

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)