Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 9, Issue 3 - Serial Number 31, October 2022, Pages 1-262

Full issue file

Research Paper

Exploring a Conceptual Model of Brand Image Based on the ADO Framework (A Systematic Review Method)

Pages 13-58

10.22051/bmr.2022.41986.2398

Manijeh Haghighinasab

A Model of Antecedents and Consequences of Employee-based Brand Equity

Pages 59-104

10.22051/bmr.2022.38727.2287

Mehdi Yazdanshenas; Erfan Asnaashari Esfahani

Providing a Model for Explaining Customer Revenge

Pages 105-142

10.22051/bmr.2022.37148.2195

Habibollah Ranaei Kordshouli; Kazem Askarifar; Mohammadamin Bolandparvaz

Investigating the Effect of Brand Association on Customer Trust and Loyalty with the Mediating Role of Brand Commitment in Bank Mellat Branches in Hamedan

Pages 143-178

10.22051/bmr.2022.38923.2293

fataneh yarahmadi; saber bayat

Investigating Factors Affecting Luxury Brand Advocacy in Clothing Industry

Pages 179-220

10.22051/bmr.2022.37593.2222

Mohammad mehdi Poursaeed; Mohammadali Poodat; Saeid Dehyadegari

Investigating the Mediating Role of E-shopping Tendency on Cognitive Assessment of Social Distance and Intensity of Social Media Use During the COVID-19 Pandemic

Pages 221-254

10.22051/bmr.2022.38677.2286

nasrin rasouli; Mohammad Mehdi davali; elaheh seyyedi

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)