Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 9, Issue 1 - Serial Number 29, May 2022, Pages 1-260

Full issue file

Research Paper

Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability

Pages 13-54

10.22051/bmr.2022.35566.2129

Zahra Mohammad Hosseini; Majid Esmaeilpour; manizheh Bahrainizad

The Impact of Online Advertising on Promoting the Purchase Intention of Saffron Consumers

Pages 55-84

10.22051/bmr.2022.38147.2260

Maryam Akhavan Kharazian; Shiva Dadbeh

The Role of Brand Gender on the Formation of consumer's Passion-driven Behavior

Pages 86-137

10.22051/bmr.2022.36471.2162

Soheila khoddami; Hossein Norouzi; Fatemeh aghamolaei

National Brands versus Store Brands: The Effect of Affect towards National Brands on the Affect towards Store Brands in Carpet Industry

Pages 139-186

10.22051/bmr.2022.38368.2272

Nafiseh Eskandari; Mahdi Mohammadi nasab

Personal Branding Process in the IT Industry

Pages 187-214

10.22051/bmr.2021.36053.2156

Klara Sheikh Aghaei; Alireza Rousta; abdollah Naami

Designing a Model for Human Resource Brand-building Behaviors with Interpretive Structural Modeling

Pages 215-250

10.22051/bmr.2022.38239.2259

ali shariatnejad

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)