Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 5, Issue 3 - Serial Number 15, November 2018, Pages 5-198

Research Paper

Factors affecting the purchase intention of luxury brands based on generalized theory of planned behavior

Pages 15-58

10.22051/bmr.2020.25736.1747

Mahmoud Mohammadian; Zohreh , Dehdashti Shahrokh; Mahnaz Lari

Corporate brand Building by Using the Approach of grounded Theory (Case Study: Construction Industry Companies)

Pages 59-108

10.22051/bmr.2019.25158.1724

mohammad haghighi; Mohammad Rahim Eafidani; mir ahmad Amirshahi; shirin Salim

Investigating the effect of regretting the brand on behavioral intention via satisfaction and consumer brand identification as a moderator in the best sport clubs in Mashhad

Pages 109-144

10.22051/bmr.2020.25580.1744

fariborz rahimnia; tahmine sarvari; mojtaba poursalimi

The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers)

Pages 145-185

10.22051/bmr.2019.24224.1681

Mahdi Dehghani Soltani; Sara Ramezani; Faezeh Rezaei

An experimental study on the role of transparency and accessibility on cognitive, affective and conative aspects of consumer response in cause-related marketing

Pages 187-225

10.22051/bmr.2019.24960.1717

Morteza Soltani; Asadollah Kordnaeij; HAMID Ayoubi yazdi

Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black Energy)

Pages 227-260

10.22051/bmr.2019.25053.1720

Mahdi Talebpour; Majid Khorsandi Fard

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)