Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 5, Issue 2 - Serial Number 14, September 2018, Pages 1-200

Research Paper

Analysis of the role brand experience, motivation and Customer Citizenship Behavior on the Value Co-Creation Attitude and Subjective Norms

Pages 5-24

10.22051/bmr.2019.24510.1695

Syed Abbas Ebrahimi; hooshmand bagheri garbollagh

Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content

Pages 25-52

10.22051/bmr.2019.26102.1757

PARI AHADI; Mahya Vatanparast; Fatemeh Saberian

The effect of cause involvement and skepticism about cause related marketing on consumer attitudes toward brand, advertising and purchase intention

Pages 82-53

10.22051/bmr.2019.23697.1658

kobra bakhshizadeh baraj

Corporate Branding Model in the Mobile Operator Industry (As a Case: Hamrah-e-Avval)

Pages 83-117

10.22051/bmr.2019.22637.1601

mohammad taghi taghavifard; Samira Mahdinasab; vahid nasehifar; jahanyar bamdadsoofi

Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative

Pages 148-119

10.22051/bmr.2019.23605.1651

Seyed Fathollah Amiri Aghdaie; Shekoofeh Maleki; Arash Shahin; Azarnoush Ansari

Analyzing the concept of “brand portfolio strategy”: a systematic review

Pages 149-180

10.22051/bmr.2019.28557.1867

Shahriar Azizi; manizhe ghareche; Mahmood Hosseini; Farzad Torkamani

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)