A
-
Affective response
The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
-
Apparel Industry
Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory [Volume 7, Issue 4, 2020, Pages 15-54]
B
-
Banking Industry
Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
-
Banking Industry
Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2020, Pages 119-230]
-
Brand
The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
-
Brand
Designing a Conceptual Model of Brand Coolness [Volume 7, Issue 2, 2020, Pages 119-150]
-
Brand Associations
Network Mapping of Internal Messenger’s Brand Associations
(Case Study: Soroush Messenger) [Volume 7, Issue 1, 2020, Pages 127-167]
-
Brand Attachment
A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
-
Brand Awareness
The Role of Guerrilla Marketing in Consumer Purchase Behavior of Electronic Products.
(Case: Gen Y’s Customers in Tehran) [Volume 7, Issue 2, 2020, Pages 151-182]
-
Brand community
A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
-
Brand Concept Map
Network Mapping of Internal Messenger’s Brand Associations
(Case Study: Soroush Messenger) [Volume 7, Issue 1, 2020, Pages 127-167]
-
Brand Equity
Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love [Volume 7, Issue 1, 2020, Pages 169-211]
-
Brand Equity
Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review [Volume 7, Issue 4, 2020, Pages 157-180]
-
Brand Essence
Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]
-
Brand image
Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]
-
Brand image
Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
-
Brand image
The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and
Moderator Role of Gender (A Study of Novin Charm Company) [Volume 7, Issue 4, 2020, Pages 55-88]
-
Brand image
Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review [Volume 7, Issue 4, 2020, Pages 157-180]
-
Brand image of Alzahra University
Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image [Volume 7, Issue 2, 2020, Pages 15-44]
-
Branding
Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review [Volume 7, Issue 4, 2020, Pages 157-180]
-
Brand Love
Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love [Volume 7, Issue 1, 2020, Pages 169-211]
-
Brand Loyalty
The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
-
Brand Management
Phenomenology of the Identity Concept in the Brand Audience’s Lived Experience of Industrial Products with a Relational Approach to Brand Management* [Volume 7, Issue 2, 2020, Pages 69-118]
-
Brand personality
Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]
-
Brand Position
Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]
C
-
Cognitive response
The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
-
Conspicuous consumption
The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and
Moderator Role of Gender (A Study of Novin Charm Company) [Volume 7, Issue 4, 2020, Pages 55-88]
-
Consumer Behavior
The Impact of Expected Values from a Luxury Brand on Consumer Behavioral Consequences [Volume 7, Issue 3, 2020, Pages 15-51]
-
Corporate Branding
Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2020, Pages 119-230]
-
Corporate Social Responsibility
Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2020, Pages 119-230]
-
Customer Orientation
The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
-
Customer self-concept
The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
D
-
Desirable behavioral intentions
A Comprehensive Model of Store Brand Personality and the Effect of its Dimensions on Customers' Behavioral Intentions (Case of Study: Shiraz Hyperstar Mall) [Volume 7, Issue 3, 2020, Pages 227-269]
-
Diffusion effect
The Role of Guerrilla Marketing in Consumer Purchase Behavior of Electronic Products.
(Case: Gen Y’s Customers in Tehran) [Volume 7, Issue 2, 2020, Pages 151-182]
-
Digital Banking
Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]
-
Digital Marketing
Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]
E
-
Electronic word of mouth
Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image [Volume 7, Issue 2, 2020, Pages 15-44]
-
Employer brand
Explaining and Ranking the Dimensions of Attractiveness and Promotion of the Employer Brand in Hoteling Industry in Kashan [Volume 7, Issue 3, 2020, Pages 129-169]
F
-
Fuzzy DEMATEL
Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
G
-
Goods Market
The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
-
Grand Theory
Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
-
Grounded Theory
Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory [Volume 7, Issue 4, 2020, Pages 15-54]
-
Grounded Theory
Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]
-
Guerrilla Marketing
The Role of Guerrilla Marketing in Consumer Purchase Behavior of Electronic Products.
(Case: Gen Y’s Customers in Tehran) [Volume 7, Issue 2, 2020, Pages 151-182]
H
-
Hedonic Value
The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and
Moderator Role of Gender (A Study of Novin Charm Company) [Volume 7, Issue 4, 2020, Pages 55-88]
-
Human Capital
Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]
I
-
Interpretive Structural Modelling
Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]
J
-
Job Satisfaction
Explaining and Ranking the Dimensions of Attractiveness and Promotion of the Employer Brand in Hoteling Industry in Kashan [Volume 7, Issue 3, 2020, Pages 129-169]
K
-
Kashan city
Explaining and Ranking the Dimensions of Attractiveness and Promotion of the Employer Brand in Hoteling Industry in Kashan [Volume 7, Issue 3, 2020, Pages 129-169]
-
Knowledge Management
Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review [Volume 7, Issue 4, 2020, Pages 157-180]
L
-
Luxury brand
The Impact of Expected Values from a Luxury Brand on Consumer Behavioral Consequences [Volume 7, Issue 3, 2020, Pages 15-51]
-
Luxury Brand purchasing
Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory [Volume 7, Issue 4, 2020, Pages 15-54]
-
Luxury Goods Purchase Intention
The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and
Moderator Role of Gender (A Study of Novin Charm Company) [Volume 7, Issue 4, 2020, Pages 55-88]
M
-
Messengers
Network Mapping of Internal Messenger’s Brand Associations
(Case Study: Soroush Messenger) [Volume 7, Issue 1, 2020, Pages 127-167]
P
-
Personnel perception
Explaining and Ranking the Dimensions of Attractiveness and Promotion of the Employer Brand in Hoteling Industry in Kashan [Volume 7, Issue 3, 2020, Pages 129-169]
-
Phenomenology
Phenomenology of the Identity Concept in the Brand Audience’s Lived Experience of Industrial Products with a Relational Approach to Brand Management* [Volume 7, Issue 2, 2020, Pages 69-118]
Q
-
Qualitative Modeling
Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]
R
-
Recommendation to Others
A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
-
Relational capital
Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]
-
Repurchase Intention
A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
S
-
Sharing Economy
Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
-
Social Brand
Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2020, Pages 119-230]
-
Social Branding
Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
-
Soroush
Network Mapping of Internal Messenger’s Brand Associations
(Case Study: Soroush Messenger) [Volume 7, Issue 1, 2020, Pages 127-167]
-
Store brand personality
A Comprehensive Model of Store Brand Personality and the Effect of its Dimensions on Customers' Behavioral Intentions (Case of Study: Shiraz Hyperstar Mall) [Volume 7, Issue 3, 2020, Pages 227-269]
-
Structural capital
Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]
U
-
Undesirable behavioral intentions and Meta-Synthesis
A Comprehensive Model of Store Brand Personality and the Effect of its Dimensions on Customers' Behavioral Intentions (Case of Study: Shiraz Hyperstar Mall) [Volume 7, Issue 3, 2020, Pages 227-269]
-
User Experience
Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
-
User Generated Content
Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
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