Keyword Index

A

  • Affective response The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
  • Apparel Industry Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory [Volume 7, Issue 4, 2020, Pages 15-54]

B

  • Banking Industry Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
  • Banking Industry Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2020, Pages 119-230]
  • Brand The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
  • Brand Designing a Conceptual Model of Brand Coolness [Volume 7, Issue 2, 2020, Pages 119-150]
  • Brand Associations Network Mapping of Internal Messenger’s Brand Associations (Case Study: Soroush Messenger) [Volume 7, Issue 1, 2020, Pages 127-167]
  • Brand Attachment A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
  • Brand Awareness The Role of Guerrilla Marketing in Consumer Purchase Behavior of Electronic Products. (Case: Gen Y’s Customers in Tehran) [Volume 7, Issue 2, 2020, Pages 151-182]
  • Brand community A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
  • Brand Concept Map Network Mapping of Internal Messenger’s Brand Associations (Case Study: Soroush Messenger) [Volume 7, Issue 1, 2020, Pages 127-167]
  • Brand Equity Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love [Volume 7, Issue 1, 2020, Pages 169-211]
  • Brand Equity Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review [Volume 7, Issue 4, 2020, Pages 157-180]
  • Brand Essence Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]
  • Brand image Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]
  • Brand image Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
  • Brand image The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and Moderator Role of Gender (A Study of Novin Charm Company) [Volume 7, Issue 4, 2020, Pages 55-88]
  • Brand image Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review [Volume 7, Issue 4, 2020, Pages 157-180]
  • Brand image of Alzahra University Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image [Volume 7, Issue 2, 2020, Pages 15-44]
  • Branding Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review [Volume 7, Issue 4, 2020, Pages 157-180]
  • Brand Love Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love [Volume 7, Issue 1, 2020, Pages 169-211]
  • Brand Loyalty The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
  • Brand Management Phenomenology of the Identity Concept in the Brand Audience’s Lived Experience of Industrial Products with a Relational Approach to Brand Management* [Volume 7, Issue 2, 2020, Pages 69-118]
  • Brand personality Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]
  • Brand Position Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]

C

  • Cognitive response The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
  • Conspicuous consumption The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and Moderator Role of Gender (A Study of Novin Charm Company) [Volume 7, Issue 4, 2020, Pages 55-88]
  • Consumer Behavior The Impact of Expected Values from a Luxury Brand on Consumer Behavioral Consequences [Volume 7, Issue 3, 2020, Pages 15-51]
  • Corporate Branding Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2020, Pages 119-230]
  • Corporate Social Responsibility Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2020, Pages 119-230]
  • Customer Orientation The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
  • Customer self-concept The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]

D

  • Desirable behavioral intentions A Comprehensive Model of Store Brand Personality and the Effect of its Dimensions on Customers' Behavioral Intentions (Case of Study: Shiraz Hyperstar Mall) [Volume 7, Issue 3, 2020, Pages 227-269]
  • Diffusion effect The Role of Guerrilla Marketing in Consumer Purchase Behavior of Electronic Products. (Case: Gen Y’s Customers in Tehran) [Volume 7, Issue 2, 2020, Pages 151-182]
  • Digital Banking Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]
  • Digital Marketing Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]

E

  • Electronic word of mouth Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image [Volume 7, Issue 2, 2020, Pages 15-44]
  • Employer brand Explaining and Ranking the Dimensions of Attractiveness and Promotion of the Employer Brand in Hoteling Industry in Kashan [Volume 7, Issue 3, 2020, Pages 129-169]

F

  • Fuzzy DEMATEL Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]

G

  • Goods Market The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
  • Grand Theory Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
  • Grounded Theory Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory [Volume 7, Issue 4, 2020, Pages 15-54]
  • Grounded Theory Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]
  • Guerrilla Marketing The Role of Guerrilla Marketing in Consumer Purchase Behavior of Electronic Products. (Case: Gen Y’s Customers in Tehran) [Volume 7, Issue 2, 2020, Pages 151-182]

H

  • Hedonic Value The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and Moderator Role of Gender (A Study of Novin Charm Company) [Volume 7, Issue 4, 2020, Pages 55-88]
  • Human Capital Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]

I

  • Interpretive Structural Modelling Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]

J

  • Job Satisfaction Explaining and Ranking the Dimensions of Attractiveness and Promotion of the Employer Brand in Hoteling Industry in Kashan [Volume 7, Issue 3, 2020, Pages 129-169]

K

  • Kashan city Explaining and Ranking the Dimensions of Attractiveness and Promotion of the Employer Brand in Hoteling Industry in Kashan [Volume 7, Issue 3, 2020, Pages 129-169]
  • Knowledge Management Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review [Volume 7, Issue 4, 2020, Pages 157-180]

L

  • Luxury brand The Impact of Expected Values from a Luxury Brand on Consumer Behavioral Consequences [Volume 7, Issue 3, 2020, Pages 15-51]
  • Luxury Brand purchasing Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory [Volume 7, Issue 4, 2020, Pages 15-54]
  • Luxury Goods Purchase Intention The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and Moderator Role of Gender (A Study of Novin Charm Company) [Volume 7, Issue 4, 2020, Pages 55-88]

M

  • Messengers Network Mapping of Internal Messenger’s Brand Associations (Case Study: Soroush Messenger) [Volume 7, Issue 1, 2020, Pages 127-167]

P

  • Personnel perception Explaining and Ranking the Dimensions of Attractiveness and Promotion of the Employer Brand in Hoteling Industry in Kashan [Volume 7, Issue 3, 2020, Pages 129-169]
  • Phenomenology Phenomenology of the Identity Concept in the Brand Audience’s Lived Experience of Industrial Products with a Relational Approach to Brand Management* [Volume 7, Issue 2, 2020, Pages 69-118]

Q

  • Qualitative Modeling Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]

R

  • Recommendation to Others A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
  • Relational capital Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]
  • Repurchase Intention A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]

S

  • Sharing Economy Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
  • Social Brand Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2020, Pages 119-230]
  • Social Branding Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
  • Soroush Network Mapping of Internal Messenger’s Brand Associations (Case Study: Soroush Messenger) [Volume 7, Issue 1, 2020, Pages 127-167]
  • Store brand personality A Comprehensive Model of Store Brand Personality and the Effect of its Dimensions on Customers' Behavioral Intentions (Case of Study: Shiraz Hyperstar Mall) [Volume 7, Issue 3, 2020, Pages 227-269]
  • Structural capital Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]

T

U

  • Undesirable behavioral intentions and Meta-Synthesis A Comprehensive Model of Store Brand Personality and the Effect of its Dimensions on Customers' Behavioral Intentions (Case of Study: Shiraz Hyperstar Mall) [Volume 7, Issue 3, 2020, Pages 227-269]
  • User Experience Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
  • User Generated Content Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]