Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 3, Issue 2 - Serial Number 6, August 2016, Pages 1-168

Research Paper

An Inquiry in Farsi Sound Symbolism in Creating Brand Names

Pages 13-36

10.22051/bmr.2017.7507.1018

Hashem Aghazade; Abbas Nargesian; Mehdi Ebrahimzadeh

Investigating the Interactions between Four Affecting Factors on Brand Reputation and Their Roles on Word of Mouth Advertising

Pages 37-64

10.22051/bmr.2017.4524.

Seyed Mohammad Tabatabaee Nasab; Fahimeh Mah Avar Pour

The Outcomes of Social Media Based Brand Communities’ Impact on Brand Trust and Brand Loyalty

Pages 65-88

10.22051/bmr.2017.6795.1005

Hamidreza Saeednia; Ameneh Ghahremani; Mehdi Iran Nejad Parisie

Effects of Certainty and Uncertainty on the Choice between a Copycat or Different Brand (Case Study:24-7 Pharmacies’ Customers in Khorram Abad City)

Pages 89-106

10.22051/bmr.2017.7846.1034

Seyed Najmedin Mousavi; Zahra Gholipour

The Impact of Brand Awareness on Store Brand Identity (Case Study: Refah Chain Stores in Kerman)

Pages 107-132

10.22051/bmr.2017.4461.

Nima Soltaninezhad; Hossein Norouzi

Identifying and Ranking the Factors Affecting Attitudes Toward Mobile Advertising, Using a Fuzzy Analytic Hierarchy Process Approach

Pages 133-160

10.22051/bmr.2017.6356.

Khodakaram Salimifard; Adel Pourdehghan

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)