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Volume & Issue: Volume 3, Issue 4 - Serial Number 8, March 2016, Pages 1-190 
Number of Articles: 6

Research Paper

Designing Brand Passion Dimensions Forming on the Basis of Consumer–Brand Identity and Consumer—Brand Relationship Theories

Pages 13-40

10.22051/bmr.2018.8989.1074

Soheila Khoddami; Bahare Osanlou

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  • PDF 6.68 M

The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality

Pages 41-64

10.22051/bmr.2018.10585.1134

Masoumeh Hosseinzadeh Shahri; Sepideh Haddadi

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  • PDF 5.38 M

Investigating the Effect of Employer Brand on Employee Retention with Mediating roles of Employee Engagement and Organizational Citizenship Behavior

Pages 65-94

10.22051/bmr.2018.14027.1257

Mehdi Rezadoust; Hamidreza Irani; Ali Hamidizadeh

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  • PDF 7.41 M

Eliciting Value Map of Mobile Instant Message Application Users through Laddering Technique (Based on Means–End Theory)

Pages 95-122

10.22051/bmr.2018.9042.1076

Kobra Bakhshizadeh; Naser Davarzani; Peyman Deylami Moezie

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  • PDF 6.98 M

Modeling Brand Equity in Fast-Moving Consumer Goods: A System Dynamics Approach

Pages 123-156

10.22051/bmr.2018.11367.1169

Mehdi Nikfarjam; Sareh Abdolvand

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  • PDF 7.8 M

Influence of Consumer Brand Relationship on Brand Evangelism

Pages 157-180

10.22051/bmr.2018.8221.1050

Mehdi Ashkani; Mohamadrahim Esfidani

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  • PDF 5.81 M

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