Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 3, Issue 3 - Serial Number 7, October 2016, Pages 1-222

Research Paper

Studying Antecedents of B2B Brand Equity in an Iranian ICT Company by Using Grounded Theory

Pages 11-48

10.22051/bmr.2017.16181.1334

Mohammadreza Hamidizadeh; Alireza Ghadiri; Manizheh Gharecheh; Kaveh Bazargan

Investigating the Effects of Cause-Related Buying Motives on Customer Attitude and Purchase Intention

Pages 49-78

10.22051/bmr.2017.6351.

Seyyed Moslem Alavi; Abolghasem Ebrahimi; Mahdi Najafi Siahroudi

Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity

Pages 79-118

10.22051/bmr.2017.6551.1000

Abdul Hadi Darzyan Azizi; Ali Hussein Hosseinzade; Tayyibeh Khabir

Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory

Pages 119-148

10.22051/bmr.2017.9997.1111

Abbas Saleh Ardestani; Samaneh Parsa; behrooz ghasemi

A Study of Value Dimensions Effects of Luxury Brands on Customers’ Purchase Behavior in Construction Industry (A Case Study of Tehran)

Pages 149-180

10.22051/bmr.2017.8452.1062

Manizheh Haghighinasab; Roya Islami; Fateme Davarpanah

The Effects of Value Creation Practices in Brand Communities on the Customer Repurchase Intention and Brand Loyalty in Social Media

Pages 181-214

10.22051/bmr.2017.16586.1358

Mohammad Reza Karimi Alavijeh; Mehdi Haghighi; Mahsa Nazari

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)