Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 3, Issue 1 - Serial Number 5, April 2016

Research Paper

Investigating the Relationship between VALS Lifestyles with Loyalty to Products’ Brand with Advanced Technology using Anandan et al. Model (Case Study: Samsung brand in Digital Media Industry)

Pages 13-40

10.22051/bmr.2017.4489.

Kobra Bakhshizadeh Baraj; Roghayeh Salehiyan Fard; Mohammad Taghi Ghorbani Farab

A Model for City Branding in Iran Based on the Grounded Theory

Pages 41-68

10.22051/bmr.2017.10496.1132

Ahmad Rousta; Manije Ghare che; Mohammad Reza Hamidizadeh; Yosof Mohammadifar

Identifying Affecting Factors on the Brand Image of the IRIB TV Channels

Pages 69-96

10.22051/bmr.2017.8433.1060

Siavash Salavatian; David Nemati Anaraki; Mohammad Arjang

The Intercessor Role of Organizational Identity in the Relation between Internal Branding and Tendency to Leave Duty

Pages 97-118

10.22051/bmr.2017.9302.1089

Habibollah Salarzehi; Moslem Mobaraki; Abdolbaset Moradzadeh

Antecedents and Consequences of Online Brand Community Participation in Iran: (Case Study: Elite Virtual Brand Community)

Pages 119-150

10.22051/bmr.2017.8232.1052

Raziyeh Farjamfard; Esmaeil Shahtahmasbi

The Relationship between Service Quality, Corporate Image, and Perceived Value with Customer Loyalty: Moderator Role of Switching Costs (Case of: Mellat Bank Customers in Mashhad)

Pages 151-172

10.22051/bmr.2017.11996.1195

Fariborz Rahimnia; Sedighe Bagheri

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)