Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 4, Issue 3 - Serial Number 11, October 2018, Pages 1-200

Research Paper

A personal branding model for business coaches based on the grounded theory

Pages 11-28

10.22051/bmr.2018.18057.1427

Mohammad Azizi; Sahar Bahadorifar; Amir Ekhlasi

Using ZMET technique for exploring current and ideal brand image

Pages 29-48

10.22051/bmr.2018.21880.1563

Masoud Keimasi; Mozhde Khoshnevis

The Impact of a Likeable and Pronounceable Stock Ticker Symbol (Brand) on Firm Value and Liquidity Rate

Pages 49-76

10.22051/bmr.2018.21540.1550

ebrahim abbasi; hosein etemadi; Azadeh Adibi

Investigation of Persian Handmade Carpet Brand Positioning in view of European Customers

Pages 77-108

10.22051/bmr.2018.20004.1498

Maysam shafiee; Zahra Davoodi

Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr)

Pages 109-142

10.22051/bmr.2018.14407.1270

Majid Esmaeilpour; Farshad Aram

The effective factors in employer’s brand attractiveness with the role of moderating variable of brand avoiding uncertainty

Pages 143-174

10.22051/bmr.2018.14485.1314

alireza saremi; saeed sadeghian gharaghi; saber shokri; yahya hamdi

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)