Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 4, Issue 1 - Serial Number 9, June 2017, Pages 1-190

Research Paper

Identifying the Mental Patterns of Counterfeit Luxury Brands Buyers: A Discourse Analysis based on Q methodology

Pages 13-40

10.22051/bmr.2018.16718.1368

Hamid khodadad hosseini; soheil nejat; Moslem Hashemi

The impact of organizational agility and corporate social responsibility on brand image

Pages 41-78

10.22051/bmr.2018.16218.1338

Majid Mohammad shafiee; Somayeh Ahmadzadeh

Investigating the Effect of Service Brand Identity on Brand Pride with the Mediating Role of Brand Citizenship Behavior and Brand Commitment (Case Study: Aria and 22-Bahman Hospitals in Mashhad City)

Pages 79-106

10.22051/bmr.2018.13499.1243

ali shirazi; fereshte sadeghi

A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry

Pages 107-134

10.22051/bmr.2018.15279.1309

Morteza Maleki MinBashRazgah; Mohammad Ali Siahsarani kojouri

The key Key factors Factors influencing Influencing market Market performance Performance with mediator Mediator role Role of brand Brand innovationInnovation

Pages 135-172

10.22051/bmr.2018.17212.1385

azadeh ommati; Arman Ahmadizad; Parviz Kafcheh

Explaining Articulating the Effective Factors in the Urban Branding: A Case Study of Shiraz City

Pages 173-190

10.22051/bmr.2018.12324.1210

fazlallah kazemi; anooshirvan bafandkar

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)