Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 4, Issue 2 - Serial Number 10, June 2018, Pages 1-210

Research Paper

Investigating the effect of imitation level, imitation type and brand language on recognition of original brand from copycat

Pages 11-42

10.22051/bmr.2018.17889.1420

Hamed Sedighi; Mohsen Akbari; Azadeh Kazeminia

The effect of packaging and brand origin on agricultural product preference using an empirical research

Pages 43-68

10.22051/bmr.2018.16922.1374

sayyed moslem alavi; seyed mohammad hashem musavee haghighi

Designing a sports urban brand with grounded theory approach

Pages 69-106

10.22051/bmr.2018.22029.1569

meysam noori khanyourdi; Masoumeh kalateh seifari

Identification of dimensions affecting nation brand association on attracting international students with entrepreneurial intent

Pages 107-132

10.22051/bmr.2018.9546.1094

mehran rezvani; kobra goodarzi; amir mashhadi farahani

Investigation of Perceived Transparency of Bank Performance, Brand Experience and Organizational Reputation effect on Consumer Delight

Pages 131-170

10.22051/bmr.2018.16565.1357

zahra shirazian

Meta-analysis of the factors affecting green products purchase intention (Case study: Researches conducted in Iran)

Pages 173-200

10.22051/bmr.2018.19892.1492

ghasem bakhshandeh; Ali Kazemi

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)