Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 10, Issue 3 - Serial Number 35, November 2023, Pages 1-284

Full issue file

Research Paper

Investigating the Effect of Celebrity Credibility on the Consumer-based Brand Equity with the Mediating Role of Celebrity Congruence

Pages 13-54

10.22051/bmr.2023.38290.2262

Hossein Rezaei dolatabadi; Arash Naghash

How to form brand tribalism with interpretative-structural modeling method

Pages 55-90

10.22051/bmr.2023.42221.2408

ali shariatnejad; seyed najmedin mousavi; amir hooshang nazarpoori; shaghayegh salehabadi

Presenting the branding model of technological products in knowledge-based companies

Pages 91-132

10.22051/bmr.2023.42240.2409

Ghasem Zarei; mehrdad naserpour

Mapping Iranian consumers' mental map of China's country-of-origin brand

Pages 133-174

10.22051/bmr.2023.42300.2410

Mahdi Mohammadi nasab; mohadese ahmadi

The antecedents and consequences of brand love; From online consumer brand engagement to the intention to create brand value (Case study of Ofogh Kourosh brand)

Pages 175-220

10.22051/bmr.2023.40280.2345

Ali Alirezaei bejestani; omid Behboodi; Zahra Mohammadzadeh

Designing a model of employer branding in the Statistics Center of Iran with a mixed method approach

Pages 221-262

10.22051/bmr.2022.38849.2291

kousar shakeri; karim hamdi; hossein vazifedust

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)