Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 10, Issue 2 - Serial Number 34, August 2023

Full issue file

Research Paper

Pattern of factors affecting customer resistance in industrial markets

Pages 13-46

10.22051/bmr.2023.38105.2248

Vahid Nasehifar; Mahnaz Lari

Investigating the mediating role of brand equity in the impact of social media marketing activities on customer response (Case study: Dorsa luxury brand)

Pages 47-74

10.22051/bmr.2022.37197.2243

Hossein Norouzi; Soheila Khoddami; Seyed sajjad jalali

Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach

Pages 75-130

10.22051/bmr.2022.40331.2341

Fereshte Rasty; Seyed Mohammad Tabataba; Seyed Mahdi Alhosseini Almodarresi; Saeid Saeida Ardekani; Mojtaba Poorrezaei

MODEL OF GENERATIONS' VARIATION IN CONSUMER BEHAVIOR AND ITS EXPLANATION WITH THE EMPHASIS ON THE MARKETING MIX (Case study: Clothing Brand)

Pages 131-176

10.22051/bmr.2022.40213.2335

hooshmand bagheri garbollagh; Morteza Maleki MinBashRazgah; davood feiz; Adel Azar; azim zarei

FACTORS AFFECTING THE FORMATION OF BRAND CULTURE IN MOGHAN AGRICULTURE AND INDUSTRY

Pages 177-208

10.22051/bmr.2023.41739.2392

Behrooz Eskandarpoor; reza rasouli; Seyed Mohsen Mosavi; Somayeh Saebnia

The effect of interactive marketing on brand loyalty by explaining the mediating role of brand fascination and Institutional reputation

Pages 209-248

10.22051/bmr.2021.36135.2154

seyed mehdi mousavi motlagh; Hojjat Taheri Goodarzi

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)