Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 10, Issue 1 - Serial Number 33, May 2023, Pages 1-266

Full issue file

Research Paper

Text Mining of the Comments of Customers of Samsung Mobile Phone Brand with the Approach of Discounted E-Purchases

Pages 13-58

10.22051/bmr.2022.41037.2368

Mohammad Amin Torabi; Mohsen Nazari

Modeling Social Responsibility in the Field of Green Marketing of Organic Products with an Emphasis on Brand Attachment

Pages 89-98

10.22051/bmr.2022.40551.2352

Roza Taati; Abdolhamid Ebrahimi; Hamidreza Saeednia; Zahra Alipour Darvishi; Mohammad Taleghani

The Effect of Dimensions of Brand Hate on Consumer Behavior

Pages 99-144

10.22051/bmr.2022.39604.2318

Nahid Rahbari Pak; Naser Yazdani

Subjective Well-being: The Effect of Customer Relational Experience Quality and Brand Trust) Subject of study: Branches of Refah Kargaran Bank (Tehran))

Pages 145-172

10.22051/bmr.2023.42185.2405

Zahra Razmi; Sahra Sadeghi

Consumer Behavior in Virtual Sport Events: The Case of World Petanque Offline Cup 2020 during the COVID-19 Pandemic

Pages 173-212

10.22051/bmr.2021.35603.2130

Jasem Manouchehri; Masoumeh Manouchehri

Identifying and Prioritizing Effective Factors on Personal Branding of Commercial Company Managers in Social Networks

Pages 213-258

10.22051/bmr.2023.42148.2402

Ghasem Zarei; Sayed Mohammad Reza Movahed; Saede ebadi sani

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)