Author Index

A

  • Aghaei, mohammad Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]
  • Ahmadi, Akram Designing a Conceptual Model of Brand Coolness [Volume 7, Issue 2, 2020, Pages 119-150]
  • Akbari, Mohsen Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]
  • Aznab, Elham Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]

B

  • Banimahd, Bahman Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]
  • Bashokouh, Mohammad Designing a Conceptual Model of Brand Coolness [Volume 7, Issue 2, 2020, Pages 119-150]
  • Bigdeli, Amir Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2021, Pages 119-230]
  • Blourparsa, Mohammadreza Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]

E

  • Ebrahimi, Mehdi Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]
  • Eivazinezhad, Salman Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]
  • Emamalipoor, Zahra Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image [Volume 7, Issue 2, 2020, Pages 15-44]
  • Ezami, Elahe Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]

F

  • Fahim, Issa Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
  • FAREGH, Seyed Ali Phenomenology of the Identity Concept in the Brand Audience’s Lived Experience of Industrial Products with a Relational Approach to Brand Management* [Volume 7, Issue 2, 2020, Pages 69-118]
  • Farhadi, Elnaz The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and Moderator Role of Gender (A Study of Novin Charm Company) [Volume 7, Issue 4, 2021, Pages 55-88]

G

  • Ghaffari, Mohammad A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
  • Ghanbari, Milad The Relationship between Gamification and Brand Co-creation with the Mediation of a Sustainable Business Model in Platforms [Volume 7, Issue 3, 2020, Pages 87-127]
  • Ghasemi Namaghi, Mohammad Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]

H

  • Haghighinasab, Manijeh Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image [Volume 7, Issue 2, 2020, Pages 15-44]
  • Hajian Foroushani, Yasaman Phenomenology of the Identity Concept in the Brand Audience’s Lived Experience of Industrial Products with a Relational Approach to Brand Management* [Volume 7, Issue 2, 2020, Pages 69-118]
  • Hamedi, Orkideh Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love [Volume 7, Issue 1, 2020, Pages 169-211]
  • Heidarzadeh, kambiz Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2021, Pages 119-230]
  • Hosseinzadeh, Ali Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]

K

  • Karimi Alavijeh, Mohammad Reza The Impact of Expected Values from a Luxury Brand on Consumer Behavioral Consequences [Volume 7, Issue 3, 2020, Pages 15-51]
  • Kazemi, Ali The Impact of Tourism Destination Brand Experience on Value Co-creation by Focusing on the Mediating Role of Destination Brand Love [Volume 7, Issue 4, 2021, Pages 89-118]
  • Khalil Nezhad, Shahram The Relationship between Gamification and Brand Co-creation with the Mediation of a Sustainable Business Model in Platforms [Volume 7, Issue 3, 2020, Pages 87-127]
  • Khoshtinat, Behnaz The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
  • Khounsiavash, Mohsen Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2021, Pages 119-230]

M

  • Mirahamad, Amirshahi Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory [Volume 7, Issue 4, 2021, Pages 15-54]
  • Mohammad Shafiee, Majid The Impact of Tourism Destination Brand Experience on Value Co-creation by Focusing on the Mediating Role of Destination Brand Love [Volume 7, Issue 4, 2021, Pages 89-118]
  • Molaei Yeganeh, Elahe Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love [Volume 7, Issue 1, 2020, Pages 169-211]

P

  • Purslemi, Mojtaba Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]

R

  • Rahimi clever, Hossein The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
  • Ranjbar, Ahad The Role of Guerrilla Marketing in Consumer Purchase Behavior of Electronic Products. (Case: Gen Y’s Customers in Tehran) [Volume 7, Issue 2, 2020, Pages 151-182]
  • Ranjbran, Alireza Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
  • Razmi, Zahra Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review [Volume 7, Issue 4, 2021, Pages 157-180]
  • Rekab, Masood The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
  • Rezaei Hajiabadi, Javad The Impact of Tourism Destination Brand Experience on Value Co-creation by Focusing on the Mediating Role of Destination Brand Love [Volume 7, Issue 4, 2021, Pages 89-118]
  • Rezaian Astaneh, Mohaddeseh The Relationship between Gamification and Brand Co-creation with the Mediation of a Sustainable Business Model in Platforms [Volume 7, Issue 3, 2020, Pages 87-127]

S

  • Sangari, Negin Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image [Volume 7, Issue 2, 2020, Pages 15-44]
  • Seifollahi, Naser The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
  • Setoodeh, Ali A Comprehensive Model of Store Brand Personality and the Effect of its Dimensions on Customers' Behavioral Intentions (Case of Study: Shiraz Hyperstar Mall) [Volume 7, Issue 3, 2020, Pages 227-269]
  • Seyyedamiri, Nader Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
  • Shahabadi, Abolfazl The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
  • Shayesteh, Hossein A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
  • Shirnezhad Moghanlou, Mostafa The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]

T

  • Torabi, Mohammad Amin Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love [Volume 7, Issue 1, 2020, Pages 169-211]

Z

  • Zarrinfard, Narges The Impact of Expected Values from a Luxury Brand on Consumer Behavioral Consequences [Volume 7, Issue 3, 2020, Pages 15-51]