A
-
Aghaei, mohammad
Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]
-
Ahmadi, Akram
Designing a Conceptual Model of Brand Coolness [Volume 7, Issue 2, 2020, Pages 119-150]
-
Akbari, Mohsen
Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]
-
Aznab, Elham
Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
B
-
Banimahd, Bahman
Designing and Explaining Local Digital Marketing Model in the Iranian Banking System [Volume 7, Issue 3, 2020, Pages 53-86]
-
Bashokouh, Mohammad
Designing a Conceptual Model of Brand Coolness [Volume 7, Issue 2, 2020, Pages 119-150]
-
Bigdeli, Amir
Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2021, Pages 119-230]
-
Blourparsa, Mohammadreza
Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]
E
-
Ebrahimi, Mehdi
Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital [Volume 7, Issue 1, 2020, Pages 15-45]
-
Eivazinezhad, Salman
Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study [Volume 7, Issue 1, 2020, Pages 47-82]
-
Emamalipoor, Zahra
Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image [Volume 7, Issue 2, 2020, Pages 15-44]
-
Ezami, Elahe
Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
F
-
Fahim, Issa
Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
-
FAREGH, Seyed Ali
Phenomenology of the Identity Concept in the Brand Audience’s Lived Experience of Industrial Products with a Relational Approach to Brand Management* [Volume 7, Issue 2, 2020, Pages 69-118]
-
Farhadi, Elnaz
The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and
Moderator Role of Gender (A Study of Novin Charm Company) [Volume 7, Issue 4, 2021, Pages 55-88]
G
-
Ghaffari, Mohammad
A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
-
Ghanbari, Milad
The Relationship between Gamification and Brand Co-creation with the Mediation of a Sustainable Business Model in Platforms [Volume 7, Issue 3, 2020, Pages 87-127]
-
Ghasemi Namaghi, Mohammad
Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
H
-
Haghighinasab, Manijeh
Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image [Volume 7, Issue 2, 2020, Pages 15-44]
-
Hajian Foroushani, Yasaman
Phenomenology of the Identity Concept in the Brand Audience’s Lived Experience of Industrial Products with a Relational Approach to Brand Management* [Volume 7, Issue 2, 2020, Pages 69-118]
-
Hamedi, Orkideh
Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love [Volume 7, Issue 1, 2020, Pages 169-211]
-
Heidarzadeh, kambiz
Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2021, Pages 119-230]
-
Hosseinzadeh, Ali
Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
K
-
Karimi Alavijeh, Mohammad Reza
The Impact of Expected Values from a Luxury Brand on Consumer Behavioral Consequences [Volume 7, Issue 3, 2020, Pages 15-51]
-
Kazemi, Ali
The Impact of Tourism Destination Brand Experience on Value Co-creation by Focusing on the Mediating Role of Destination Brand Love [Volume 7, Issue 4, 2021, Pages 89-118]
-
Khalil Nezhad, Shahram
The Relationship between Gamification and Brand Co-creation with the Mediation of a Sustainable Business Model in Platforms [Volume 7, Issue 3, 2020, Pages 87-127]
-
Khoshtinat, Behnaz
The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
-
Khounsiavash, Mohsen
Presenting an Interpretive Structural Modeling based on Corporate Social Responsibility Branding in Iran Banking Industry [Volume 7, Issue 4, 2021, Pages 119-230]
M
-
Mirahamad, Amirshahi
Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory [Volume 7, Issue 4, 2021, Pages 15-54]
-
Mohammad Shafiee, Majid
The Impact of Tourism Destination Brand Experience on Value Co-creation by Focusing on the Mediating Role of Destination Brand Love [Volume 7, Issue 4, 2021, Pages 89-118]
-
Molaei Yeganeh, Elahe
Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love [Volume 7, Issue 1, 2020, Pages 169-211]
P
-
Purslemi, Mojtaba
Designing a Social Branding Model of the Banking Industry in Social Networks [Volume 7, Issue 3, 2020, Pages 171-226]
R
-
Rahimi clever, Hossein
The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
-
Ranjbar, Ahad
The Role of Guerrilla Marketing in Consumer Purchase Behavior of Electronic Products.
(Case: Gen Y’s Customers in Tehran) [Volume 7, Issue 2, 2020, Pages 151-182]
-
Ranjbran, Alireza
Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
-
Razmi, Zahra
Evaluating the Impact of Knowledge Management through the Management of Knowledge Acquired from Customers and Promoting Brand Impact: Tejarat Bank Review [Volume 7, Issue 4, 2021, Pages 157-180]
-
Rekab, Masood
The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
-
Rezaei Hajiabadi, Javad
The Impact of Tourism Destination Brand Experience on Value Co-creation by Focusing on the Mediating Role of Destination Brand Love [Volume 7, Issue 4, 2021, Pages 89-118]
-
Rezaian Astaneh, Mohaddeseh
The Relationship between Gamification and Brand Co-creation with the Mediation of a Sustainable Business Model in Platforms [Volume 7, Issue 3, 2020, Pages 87-127]
S
-
Sangari, Negin
Effecs of Electronic Word of Mouth Perceptions on Alzahra University Brand Image [Volume 7, Issue 2, 2020, Pages 15-44]
-
Seifollahi, Naser
The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
-
Setoodeh, Ali
A Comprehensive Model of Store Brand Personality and the Effect of its Dimensions on Customers' Behavioral Intentions (Case of Study: Shiraz Hyperstar Mall) [Volume 7, Issue 3, 2020, Pages 227-269]
-
Seyyedamiri, Nader
Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms [Volume 7, Issue 1, 2020, Pages 83-125]
-
Shahabadi, Abolfazl
The Effect of Customer Orientation Degree of the Goods Market on the Brand of Selected Countries [Volume 7, Issue 2, 2020, Pages 45-68]
-
Shayesteh, Hossein
A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 2020 Internet Services of Isfahan Province) [Volume 7, Issue 2, 2020, Pages 183-230]
-
Shirnezhad Moghanlou, Mostafa
The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept [Volume 7, Issue 1, 2020, Pages 213-260]
T
-
Torabi, Mohammad Amin
Investigating the Effect of Brand Gender on the Consumer-Based Brand Equity with the Mediating role of Consumer Brand Participation and Brand Love [Volume 7, Issue 1, 2020, Pages 169-211]
Z
-
Zarrinfard, Narges
The Impact of Expected Values from a Luxury Brand on Consumer Behavioral Consequences [Volume 7, Issue 3, 2020, Pages 15-51]
Your query does not match with any item