A
-
Advertising
The effect of cause involvement and skepticism about cause related marketing on consumer attitudes toward brand, advertising and purchase intention [Volume 5, Issue 2, 2018, Pages 82-53]
-
Affinity Diagram
Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
B
-
Banking Industry
Articulating Dynamics of Competitive Behavior Based on Marketing Mix
Case study: Banking industry [Volume 5, Issue 1, 2018, Pages 134-107]
-
Behavioral Intention
Investigating the effect of regretting the brand on behavioral intention via satisfaction and consumer brand identification as a moderator in the best sport clubs in Mashhad [Volume 5, Issue 3, 2018, Pages 109-144]
-
Black Energy
Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black Energy) [Volume 5, Issue 3, 2018, Pages 227-260]
-
Brand
Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]
-
Brand
Analyzing the concept of “brand portfolio strategy”:
a systematic review [Volume 5, Issue 2, 2018, Pages 149-180]
-
Brand
Investigating the effect of regretting the brand on behavioral intention via satisfaction and consumer brand identification as a moderator in the best sport clubs in Mashhad [Volume 5, Issue 3, 2018, Pages 109-144]
-
Brand attitude
The effect of cause involvement and skepticism about cause related marketing on consumer attitudes toward brand, advertising and purchase intention [Volume 5, Issue 2, 2018, Pages 82-53]
-
Brand Engagement
Investigating Brand loyalty through Customer Engagement in Online Brand Communities (A Case study of Instagram users) [Volume 5, Issue 1, 2018, Pages 13-34]
-
Brand Equity
The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
-
Brand Experience
Analysis of the role brand experience, motivation and Customer Citizenship Behavior on the Value Co-Creation Attitude and Subjective Norms [Volume 5, Issue 2, 2018, Pages 5-24]
-
Brand image
Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]
-
Brand image
The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand [Volume 5, Issue 4, 2018, Pages 107-140]
-
Branding
Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level [Volume 5, Issue 4, 2018, Pages 85-106]
-
Brand Journalism
The Effect of Brand Journalism on Customers' Repatronage Intention towards Local [Volume 5, Issue 1, 2018, Pages 135-168]
-
Brand Loyalty
Investigating Brand loyalty through Customer Engagement in Online Brand Communities (A Case study of Instagram users) [Volume 5, Issue 1, 2018, Pages 13-34]
-
Brand Performance
The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]
-
Brand Preference
The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
-
Brand Repositioning
Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]
C
-
Co-Creation
Analysis of the role brand experience, motivation and Customer Citizenship Behavior on the Value Co-Creation Attitude and Subjective Norms [Volume 5, Issue 2, 2018, Pages 5-24]
-
Competitive Dynamics
Articulating Dynamics of Competitive Behavior Based on Marketing Mix
Case study: Banking industry [Volume 5, Issue 1, 2018, Pages 134-107]
-
Construction Industry
Corporate brand Building by Using the Approach of grounded Theory
(Case Study: Construction Industry Companies) [Volume 5, Issue 3, 2018, Pages 59-108]
-
Consumer Brand Identification
Investigating the effect of regretting the brand on behavioral intention via satisfaction and consumer brand identification as a moderator in the best sport clubs in Mashhad [Volume 5, Issue 3, 2018, Pages 109-144]
-
Consumer's emotion
Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
-
Counterfeit Product
Designing and explaining the behavior model of counterfeit goods consumers
(Products studied: sports shoes, perfume, sunglasses and auto spare parts) [Volume 5, Issue 4, 2018, Pages 141-182]
-
Customer brand Engagement
Designing customer brand Engagement Model with grounded theory approach [Volume 5, Issue 4, 2018, Pages 41-84]
E
-
Employer Branding
Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]
-
Energy Drink
Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black Energy) [Volume 5, Issue 3, 2018, Pages 227-260]
-
Expected Emotion
The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]
-
Expertise
The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand [Volume 5, Issue 4, 2018, Pages 107-140]
F
-
Focused Group
Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]
-
Foreign Brands
Mental Models of foreign kitchen appliances buyers using Q methodology [Volume 5, Issue 4, 2018, Pages 183-216]
-
Future Studies
Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]
G
-
Genuine products
Designing and explaining the behavior model of counterfeit goods consumers
(Products studied: sports shoes, perfume, sunglasses and auto spare parts) [Volume 5, Issue 4, 2018, Pages 141-182]
-
Grounded Theory
Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]
-
Grounded Theory
Corporate brand Building by Using the Approach of grounded Theory
(Case Study: Construction Industry Companies) [Volume 5, Issue 3, 2018, Pages 59-108]
-
Grounded Theory
Designing customer brand Engagement Model with grounded theory approach [Volume 5, Issue 4, 2018, Pages 41-84]
-
Guerrilla Marketing
Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black Energy) [Volume 5, Issue 3, 2018, Pages 227-260]
H
-
Hamrah e avval
Corporate Branding Model in the Mobile Operator Industry
(As a Case: Hamrah-e-Avval) [Volume 5, Issue 2, 2018, Pages 83-117]
-
Hotel Industry
The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]
I
-
ICT Industry
Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]
-
Industry Sector
Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2018, Pages 7-40]
-
Interactive Impact Analysis
Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]
-
Interpretive Structural Modeling
Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
-
Iran Nation Brand
Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2018, Pages 7-40]
-
ISM (interpretative- structural modelling)
Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2018, Pages 7-40]
L
-
Luxury brand
Factors affecting the purchase intention of luxury brands based on generalized theory of planned behavior [Volume 5, Issue 3, 2018, Pages 15-58]
M
-
Marketing Mix
Articulating Dynamics of Competitive Behavior Based on Marketing Mix
Case study: Banking industry [Volume 5, Issue 1, 2018, Pages 134-107]
-
Market Orientation
The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
-
MAXQDA software
Designing customer brand Engagement Model with grounded theory approach [Volume 5, Issue 4, 2018, Pages 41-84]
-
Mental Models
Mental Models of foreign kitchen appliances buyers using Q methodology [Volume 5, Issue 4, 2018, Pages 183-216]
-
Mobile operator
Corporate Branding Model in the Mobile Operator Industry
(As a Case: Hamrah-e-Avval) [Volume 5, Issue 2, 2018, Pages 83-117]
-
Motivation
Analysis of the role brand experience, motivation and Customer Citizenship Behavior on the Value Co-Creation Attitude and Subjective Norms [Volume 5, Issue 2, 2018, Pages 5-24]
N
-
Nation Brand
Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2018, Pages 7-40]
-
Nation Branding
Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2018, Pages 7-40]
-
Nation Image
Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2018, Pages 7-40]
O
-
Online Brand Community
Investigating Brand loyalty through Customer Engagement in Online Brand Communities (A Case study of Instagram users) [Volume 5, Issue 1, 2018, Pages 13-34]
-
Organizational support
Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level [Volume 5, Issue 4, 2018, Pages 85-106]
P
-
Perceived Brand Relation Orientation
The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]
-
Positioning
Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]
-
Purchase continuation of a counterfeit product
Designing and explaining the behavior model of counterfeit goods consumers
(Products studied: sports shoes, perfume, sunglasses and auto spare parts) [Volume 5, Issue 4, 2018, Pages 141-182]
Q
-
Q Methodology
Mental Models of foreign kitchen appliances buyers using Q methodology [Volume 5, Issue 4, 2018, Pages 183-216]
R
-
Redbull
Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black Energy) [Volume 5, Issue 3, 2018, Pages 227-260]
-
Regretting the Brand
Investigating the effect of regretting the brand on behavioral intention via satisfaction and consumer brand identification as a moderator in the best sport clubs in Mashhad [Volume 5, Issue 3, 2018, Pages 109-144]
-
Repatronage Intention
The Effect of Brand Journalism on Customers' Repatronage Intention towards Local [Volume 5, Issue 1, 2018, Pages 135-168]
S
-
Satisfaction
Investigating the effect of regretting the brand on behavioral intention via satisfaction and consumer brand identification as a moderator in the best sport clubs in Mashhad [Volume 5, Issue 3, 2018, Pages 109-144]
-
Service Innovation
The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
-
Service Quality
The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
-
Social Media
Designing customer brand Engagement Model with grounded theory approach [Volume 5, Issue 4, 2018, Pages 41-84]
-
Social Media Video Content
Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]
-
Social Network
Investigating Brand loyalty through Customer Engagement in Online Brand Communities (A Case study of Instagram users) [Volume 5, Issue 1, 2018, Pages 13-34]
-
Startups
The Effect of Brand Journalism on Customers' Repatronage Intention towards Local [Volume 5, Issue 1, 2018, Pages 135-168]
-
Structural-Interpretative Modeling
Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]
-
Subjective Norms
Analysis of the role brand experience, motivation and Customer Citizenship Behavior on the Value Co-Creation Attitude and Subjective Norms [Volume 5, Issue 2, 2018, Pages 5-24]
T
-
Tap30
The Effect of Brand Journalism on Customers' Repatronage Intention towards Local [Volume 5, Issue 1, 2018, Pages 135-168]
-
Thematic analysis
Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
-
Trademark development
Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level [Volume 5, Issue 4, 2018, Pages 85-106]
-
Trademark management
Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level [Volume 5, Issue 4, 2018, Pages 85-106]
-
Trademark recreation
Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level [Volume 5, Issue 4, 2018, Pages 85-106]
-
Traditional Media
Designing customer brand Engagement Model with grounded theory approach [Volume 5, Issue 4, 2018, Pages 41-84]
V
-
Vikor Method
Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2018, Pages 7-40]
W
-
Willingness to pay Higher Prices
The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
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