Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 1, Issue 2, July 2014

Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran

Pages 11-32

10.22051/bmr.2015.1221

Mirahamad Amirshahi; Hamidreza Yazdani; Mahmoud Mohammadian; Nasim Taghavifard

Effects of Consumer and Brand Personality Congruency on Consumers’ Trust and Attachment to the Brand: Moderating Role of Product Involvement

Pages 33-60

10.22051/bmr.2015.1222

Shahriar Azizi; Saeb Shokrgozar

Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran

Pages 61-84

10.22051/bmr.2015.1223

Mohsen Nazari; Abolfazl Abedi; Hamed Khorasani Toraghi

Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities

Pages 85-106

10.22051/bmr.2015.1224

Esmaeil Shahtahmasbi; Monireh Abooei; Sarah Shamsollahi

Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz

Pages 107-134

10.22051/bmr.2015.1225

Seyyed Yaghoob Hoseini; Majid Esmaeil Poor; Roghayeh Ebrahimi

Customer Segmentation in the Banking Industry by Extended Model of RFMC

Pages 135-154

10.22051/bmr.2015.1226

Vahid Baradaran; Zahra Farrokhi

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)