Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 1, Issue 1, April 2014

Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry

Pages 13-44

10.22051/bmr.2014.1220

Seyyed Hamid Khodadad Hosseini; Amir Mohammad Golabi; Jahangir Yadollahi

Measure Brand Image: Developing a Method Based on Keller's Model for Evaluation of Brand Image (A Study on the Small Home-Appliances Industry)

Pages 45-74

10.22051/bmr.2014.1217

Vahideh Rafiei Tabatabaei; Manoochehr Najmi

Identifying Factors Influencing on Purchase Intention of Foreign Brand in Iran (Case Study: Bosch and Samsung)

Pages 75-99

10.22051/bmr.2014.1215

Zohre Dehdashti Shahrokh; Amin Kohyari-Haghighat; Amin Ottoofi

Branding Strategy Implementation Based on Personal Dimentions of Consumer Psychology Model of the Brand (Hybrid Approach of KANO Model, Quality Function Deployment and PARETO)

Pages 101-125

10.22051/bmr.2014.1218

Seyyed Mohammad Tabatabaee Nasab; Abolfazele Noori; Reza Ebrahimzadeh Pezeshki

Impact of Brand and Selected Elements of the Marketing Mix in Purchasing Intention of a National Brand: Explaining the Role of Related Factors

Pages 127-156

10.22051/bmr.2014.1219

Maisam Shirkhodaie; Amirhossein Nouripour; Fatemeh Shariati

Brand Cognitive Constructs Repertory Grids (BCR) with Emphasis on Consumers' Gender in the Framework of George Kelly's Theory and Rep Test

Pages 157-192

10.22051/bmr.2014.1216

Somaye-Sadat Makkian

Investigating the Factors Influencing Customer's Attitude to Green Packaging and their Purchasing Intention

Pages 218-224

10.22051/bmr.2014.1214

Tahmoures Hasangholipoor Yasvari; Alireza Mosayebi; Mahdi Najafi Siahroudi; Sayyed Moslem Alavi

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)