Main Subjects = ارزش برند
Number of Articles: 13
designing a weighted model of pricing indicators of brand value in automotive industry

Volume 11, Issue 2, August 2024, Pages 231-268

10.22051/bmr.2021.35935.2145

Mahsa Karbalaai; hossein vazifedost; karim hamdi

The Effect of Social Media Marketing on Brand Equity with the Mediating Role of Brand Experience and Social Media Benefits

Volume 10, Issue 4, May 2024, Pages 13-66

10.22051/bmr.2023.40987.2366

Manijeh Haghighinasab; Payvand MirzaeianKhamseh; Marzieh Soltani Tajabadi

The impact of applying Gamification on brand equity of emerging sport brands

Volume 10, Issue 4, May 2024, Pages 161-192

10.22051/bmr.2024.42892.2431

Hossein Faridniya; ali saberi; mohamad hoseine ghorbani

How to form brand tribalism with interpretative-structural modeling method

Volume 10, Issue 3, November 2023, Pages 55-90

10.22051/bmr.2023.42221.2408

ali shariatnejad; seyed najmedin mousavi; amir hooshang nazarpoori; shaghayegh salehabadi

Mapping Iranian consumers' mental map of China's country-of-origin brand

Volume 10, Issue 3, November 2023, Pages 133-174

10.22051/bmr.2023.42300.2410

Mahdi Mohammadi nasab; mohadese ahmadi

A Model of Antecedents and Consequences of Employee-based Brand Equity

Volume 9, Issue 3, October 2022, Pages 59-104

10.22051/bmr.2022.38727.2287

Mehdi Yazdanshenas; Erfan Asnaashari Esfahani

The Effect of Institutional Index of Risk on National Brand in Selected Countries

Volume 8, Issue 3, January 2022, Pages 114-85

10.22051/bmr.2021.35140.2118

Abolfazl Shahabadi; Ali Moradi; , Seyed Mahmoud Hossini Monazah

Designing and Presenting a Strategic Model for Development of National Brand in the Food Industry

Volume 8, Issue 2, May 2021, Pages 192-219

10.22051/bmr.2021.14924.2169

Meysam Allahyary; hossein vazifehdoust; mirza hasan hosseini; Mohammad mahdi Parhizgar

Quarterly Journal of Brand Management

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