Quarterly Journal of Brand Management - Articles List

Volume & Issue: Volume 11, Issue 1 - Serial Number 37, May 2024, Pages 1-280

Full issue file

Research Paper

Visual Metaphors in Advertising: Bibliometric Analysis & Visualization

Pages 13-58

10.22051/bmr.2024.45061.2515

Aida Shiva; Masoumeh Hosseinzadeh Shahri; Mirahmad Amirshahi; Mohammad Rahim Eafidani

Effective Factors on Brand Fidelity with the mediating Role of Customer Commitment

Pages 59-102

10.22051/bmr.2024.42993.2436

Zahra oladgharehgoz; muhamad faryabi; farzaneh fatemi

Study and analysis of tourism branding in Shiraz city using the strategic management model of the destination brand

Pages 103-142

10.22051/bmr.2023.40626.2353

Mahshid Barani; moslem bagheri; Amin Nikbakht

Examining the relationship between the online flow experience and brand engagement according to the role of the intention to revisit the website (the case study of the Digi-Kala site)

Pages 143-174

10.22051/bmr.2024.44853.2505

seyed mahdi mousavi; seyed mehdi mirmehdi

Trust-building in PLB and Retailers personality

Pages 175-214

10.22051/bmr.2024.44802.2502

Mehdi Khademi-Gerashi

Analysis of the content of articles in the scientific quarterly of brand management during a period of 9 years (1393-1401

Pages 215-254

10.22051/bmr.2024.44006.2474

Payam Paslari; Ali Shafiei; Saeid Gharishvandi; Hessamadin Kamalzade takhti

Journal Archive

Volume 11 (2024)

Volume 10 (2023)

Volume 9 (2022)

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2018)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)