Keyword Index

A

  • Alzahra University Brand Social Power: A New Approach to Power Factors in the Marketing Channel of Alzahra University Professors and Students with a Social Network Analysis Perspective [Volume 6, Issue 1, 2019, Pages 67-106]
  • Antecedents of Employer brand Meta-analysis the antecedents and consequences of Employer brand in Iran [Volume 6, Issue 3, 2019, Pages 93-124]
  • Applied Thematic Analysis Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth [Volume 6, Issue 4, 2019, Pages 211-248]
  • Archetype The Role of Archetypes in Brand Recognition [Volume 6, Issue 1, 2019, Pages 241-272]
  • Artificial Intelligence Algorithm Analyzing the Company's Supervisory Role (managerial characteristics and audit committee)on Brand Value in Tehran Stock Exchange Using Cultural Algorithms and Linear and Nonlinear Estimators [Volume 6, Issue 3, 2019, Pages 195-236]
  • Audit Committee Features Analyzing the Company's Supervisory Role (managerial characteristics and audit committee)on Brand Value in Tehran Stock Exchange Using Cultural Algorithms and Linear and Nonlinear Estimators [Volume 6, Issue 3, 2019, Pages 195-236]

B

  • Brand The Role of Archetypes in Brand Recognition [Volume 6, Issue 1, 2019, Pages 241-272]
  • Brand Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth [Volume 6, Issue 4, 2019, Pages 211-248]
  • Brand Advocacy Brand Engagement in Self-Concept in the Relationship between Love, Loyalty and Brand Advocacy (Case Study: Instagram Social Media Users) [Volume 6, Issue 4, 2019, Pages 169-209]
  • Brand Awareness The relationship between barnd consciousness and consumer buying behavior of Iranian non-alcoolic beverages among sardshat Citizens [Volume 6, Issue 2, 2019, Pages 15-64]
  • Brand Conceptual Map Perceptual Network Mapping of Hamraheh Aval by Brand Concept Map [Volume 6, Issue 4, 2019, Pages 109-133]
  • Brand Culture Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
  • Brand Equity Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening [Volume 6, Issue 1, 2019, Pages 107-140]
  • Brand Experience The effect of customer experience on trust and brand love and the analysis of its consequences with the role of moderating the identity of brand name studied: Customers for cosmetics and hygiene sinere products [Volume 6, Issue 3, 2019, Pages 61-92]
  • Brand identification The effect of customer experience on trust and brand love and the analysis of its consequences with the role of moderating the identity of brand name studied: Customers for cosmetics and hygiene sinere products [Volume 6, Issue 3, 2019, Pages 61-92]
  • Brand image Perceptual Network Mapping of Hamraheh Aval by Brand Concept Map [Volume 6, Issue 4, 2019, Pages 109-133]
  • Branding Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • Branding The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • Branding Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]
  • Brand Love Investigating the Impact of Brand Personality and its Dimensions on Brand Love, Loyalty and WOM (case study: online retailers and chain stores) [Volume 6, Issue 2, 2019, Pages 183-217]
  • Brand Love The effect of customer experience on trust and brand love and the analysis of its consequences with the role of moderating the identity of brand name studied: Customers for cosmetics and hygiene sinere products [Volume 6, Issue 3, 2019, Pages 61-92]
  • Brand Love Brand Engagement in Self-Concept in the Relationship between Love, Loyalty and Brand Advocacy (Case Study: Instagram Social Media Users) [Volume 6, Issue 4, 2019, Pages 169-209]
  • Brand Loyalty Brand Engagement in Self-Concept in the Relationship between Love, Loyalty and Brand Advocacy (Case Study: Instagram Social Media Users) [Volume 6, Issue 4, 2019, Pages 169-209]
  • Brand personality Investigating the Impact of Brand Personality and its Dimensions on Brand Love, Loyalty and WOM (case study: online retailers and chain stores) [Volume 6, Issue 2, 2019, Pages 183-217]
  • Brand personality The effect of brand personality on share of wallet with role of relationship constructs in retail chain industry [Volume 6, Issue 3, 2019, Pages 125-148]
  • Brand Social Power Brand Social Power: A New Approach to Power Factors in the Marketing Channel of Alzahra University Professors and Students with a Social Network Analysis Perspective [Volume 6, Issue 1, 2019, Pages 67-106]
  • Brand trust The effect of customer experience on trust and brand love and the analysis of its consequences with the role of moderating the identity of brand name studied: Customers for cosmetics and hygiene sinere products [Volume 6, Issue 3, 2019, Pages 61-92]
  • Brand Value Analyzing the Company's Supervisory Role (managerial characteristics and audit committee)on Brand Value in Tehran Stock Exchange Using Cultural Algorithms and Linear and Nonlinear Estimators [Volume 6, Issue 3, 2019, Pages 195-236]

C

  • Causal Conditions Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
  • Celebrity endorsement Investigating the impact of celebrity endorsement advertisements on the attitudes of Women customer considering the role of self- concept moderator (Case study: the consumers of cosmetics in Tehran) [Volume 6, Issue 1, 2019, Pages 141-186]
  • Charmaz Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • Consequences of Employer brand Meta-analysis the antecedents and consequences of Employer brand in Iran [Volume 6, Issue 3, 2019, Pages 93-124]
  • Constructing Grounded theory Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • Consumer attitudes Investigating the impact of celebrity endorsement advertisements on the attitudes of Women customer considering the role of self- concept moderator (Case study: the consumers of cosmetics in Tehran) [Volume 6, Issue 1, 2019, Pages 141-186]
  • Corporate Brand Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
  • Cultural Environment The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • Customer brand Engagement Designing Customer Brand Engagement Model in Social Networks Highlighting Antecedents and Consequences Using Meta-Synthesis Method [Volume 6, Issue 4, 2019, Pages 15-64]
  • Customer Engagement Designing Customer Brand Engagement Model in Social Networks Highlighting Antecedents and Consequences Using Meta-Synthesis Method [Volume 6, Issue 4, 2019, Pages 15-64]
  • Customer loyalty Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]

E

  • Earning per share approach A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries [Volume 6, Issue 2, 2019, Pages 65-81]
  • Electronic Word-of-Mouth Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth [Volume 6, Issue 4, 2019, Pages 211-248]
  • Employer brand Meta-analysis the antecedents and consequences of Employer brand in Iran [Volume 6, Issue 3, 2019, Pages 93-124]
  • Employer brand Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
  • Export The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]

F

  • Fuel distribution Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]

G

  • Geographic Variable The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • Grounded Theory Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]

H

  • Hamedan Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
  • Hamrahe Aval Perceptual Network Mapping of Hamraheh Aval by Brand Concept Map [Volume 6, Issue 4, 2019, Pages 109-133]
  • Handmade Carpet The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • Hedonic Shopping Value The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2019, Pages 65-108]

I

  • Interventional Conditions Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
  • Involvement Brand Engagement in Self-Concept in the Relationship between Love, Loyalty and Brand Advocacy (Case Study: Instagram Social Media Users) [Volume 6, Issue 4, 2019, Pages 169-209]
  • Iran Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]

L

  • Leadership Identifying the Key Factors in Promoting Leadership Brand Using Fuzzy Delphi Method [Volume 6, Issue 4, 2019, Pages 135-168]
  • Leadership Brand Identifying the Key Factors in Promoting Leadership Brand Using Fuzzy Delphi Method [Volume 6, Issue 4, 2019, Pages 135-168]
  • Leadership capital Identifying the Key Factors in Promoting Leadership Brand Using Fuzzy Delphi Method [Volume 6, Issue 4, 2019, Pages 135-168]
  • Loyalty Investigating the Impact of Brand Personality and its Dimensions on Brand Love, Loyalty and WOM (case study: online retailers and chain stores) [Volume 6, Issue 2, 2019, Pages 183-217]

M

  • Mall Environment The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2019, Pages 65-108]
  • Mall Revisit Intention The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2019, Pages 65-108]
  • Management Features Analyzing the Company's Supervisory Role (managerial characteristics and audit committee)on Brand Value in Tehran Stock Exchange Using Cultural Algorithms and Linear and Nonlinear Estimators [Volume 6, Issue 3, 2019, Pages 195-236]
  • Marketing channels Brand Social Power: A New Approach to Power Factors in the Marketing Channel of Alzahra University Professors and Students with a Social Network Analysis Perspective [Volume 6, Issue 1, 2019, Pages 67-106]
  • Market Potential The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • Meta-analysis Meta-analysis the antecedents and consequences of Employer brand in Iran [Volume 6, Issue 3, 2019, Pages 93-124]
  • Monitoring Criteria Analyzing the Company's Supervisory Role (managerial characteristics and audit committee)on Brand Value in Tehran Stock Exchange Using Cultural Algorithms and Linear and Nonlinear Estimators [Volume 6, Issue 3, 2019, Pages 195-236]
  • Multiple Attribute Decision Making Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening [Volume 6, Issue 1, 2019, Pages 107-140]

N

  • NAJA brand Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • NAJA brand image Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • National Iranian Oil Refinery and Distribution Company (NIOPDC) Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]

O

  • Organizational Pride Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]

P

  • Personal Brand Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]
  • Phenomenology The Role of Archetypes in Brand Recognition [Volume 6, Issue 1, 2019, Pages 241-272]
  • Physical Conditions of the Organization Explain the causal and interventional Conditions of corporate brand development [Volume 6, Issue 2, 2019, Pages 147-181]
  • Police brand Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • Political Environment The Effect of Countries Environment & Branding on Handmade Carpet Export Markets [Volume 6, Issue 2, 2019, Pages 83-113]
  • PPBI Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]
  • Price to sales approach A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries [Volume 6, Issue 2, 2019, Pages 65-81]
  • Professional Athletes Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach) [Volume 6, Issue 2, 2019, Pages 115-145]

R

  • Refueling station Identify and rank the factors affecting customer loyalty in the branding process of refueling stations [Volume 6, Issue 3, 2019, Pages 15-60]

S

  • Screening Fuzzy Determination, Evaluation and Prioritization of the components of brand equity model by combining multi-criteria decision-making methods and fuzzy screening [Volume 6, Issue 1, 2019, Pages 107-140]
  • Self-Concept Investigating the impact of celebrity endorsement advertisements on the attitudes of Women customer considering the role of self- concept moderator (Case study: the consumers of cosmetics in Tehran) [Volume 6, Issue 1, 2019, Pages 141-186]
  • Self-Concept Brand Engagement in Self-Concept in the Relationship between Love, Loyalty and Brand Advocacy (Case Study: Instagram Social Media Users) [Volume 6, Issue 4, 2019, Pages 169-209]
  • Social Media Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth [Volume 6, Issue 4, 2019, Pages 211-248]
  • Social Security Organization Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride [Volume 6, Issue 3, 2019, Pages 149-194]
  • Social Support Investigating the customer belonging to the brand community, with reflecting on Customer Brand Value Co-Creation precedents in Online Brand Communities [Volume 6, Issue 1, 2019, Pages 17-65]
  • Soft power Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran) [Volume 6, Issue 1, 2019, Pages 187-239]

T

  • Tiles A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries [Volume 6, Issue 2, 2019, Pages 65-81]

U

  • Utilitarian Shopping Value The Exploration of the Effective Elements on Mall Patronage Intention with Taxonomy Based Mixed Method Approach [Volume 6, Issue 4, 2019, Pages 65-108]

V

  • Value of Social Networks Advertising Investigating the customer belonging to the brand community, with reflecting on Customer Brand Value Co-Creation precedents in Online Brand Communities [Volume 6, Issue 1, 2019, Pages 17-65]

W

  • Word of Mouth (WOM) Investigating the Impact of Brand Personality and its Dimensions on Brand Love, Loyalty and WOM (case study: online retailers and chain stores) [Volume 6, Issue 2, 2019, Pages 183-217]