Measure Brand Image: Developing a Method Based on Keller's Model for Evaluation of Brand Image (A Study on the Small Home-Appliances Industry)

Authors

• Vahideh Rafiei Tabatabaei ¹
• Manoochehr Najmi ²

¹ Master of Science (MBA), Sharif University of Technology

² Associate Professor, Faculty of Management and Economics, Sharif University of Technology.

Keywords

• Brand image
• Measuring
• Brand Equity
• Brand association