Branding Strategy Implementation Based on Personal Dimentions of Consumer Psychology Model of the Brand (Hybrid Approach of KANO Model, Quality Function Deployment and PARETO)

Authors

• Seyyed Mohammad Tabatabaee Nasab ¹
• Abolfazele Noori ²
• Reza Ebrahimzadeh Pezeshki ³

¹ Faculty Member of Yazd University

² Graduate Student of Marketing, Yazd University

³ Master's degree in executive management, Yazd University

Keywords

• Brand
• Consumer Psychology of Brand, KANO, QFD, PARETO