A
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Afjahi, Seyyed Ali Akbar
Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]
-
Afrakhteh, Salimeh
The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand [Volume 5, Issue 4, 2019, Pages 107-140]
-
AHADI, PARI
Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]
-
Amiri Aghdaie, Seyed Fathollah
Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
-
Amirshahi, mir ahmad
Corporate brand Building by Using the Approach of grounded Theory
(Case Study: Construction Industry Companies) [Volume 5, Issue 3, 2018, Pages 59-108]
-
Ansari, Azarnoush
Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
-
Ayoubi yazdi, HAMID
An experimental study on the role of transparency and accessibility on cognitive, affective and conative aspects of consumer response in cause-related marketing [Volume 5, Issue 3, 2018, Pages 187-225]
-
Azar, Adel
Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2019, Pages 7-40]
-
Azizi, Shahriar
Analyzing the concept of “brand portfolio strategy”:
a systematic review [Volume 5, Issue 2, 2018, Pages 149-180]
B
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Baradaran Sorkhabi, Zahra
Designing customer brand Engagement Model with grounded theory approach [Volume 5, Issue 4, 2019, Pages 41-84]
-
Bayatsarmadi, Samaneh
Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]
D
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Dehghani Soltani, Mahdi
The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]
E
-
Eafidani, Mohammad Rahim
Corporate brand Building by Using the Approach of grounded Theory
(Case Study: Construction Industry Companies) [Volume 5, Issue 3, 2018, Pages 59-108]
-
Ebrahimi, Syed Abbas
Analysis of the role brand experience, motivation and Customer Citizenship Behavior on the Value Co-Creation Attitude and Subjective Norms [Volume 5, Issue 2, 2018, Pages 5-24]
-
Esmaeilpour, Majid
The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand [Volume 5, Issue 4, 2019, Pages 107-140]
G
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Ghasemian sahebi, Ali
Investigating Brand loyalty through Customer Engagement in Online Brand Communities (A Case study of Instagram users) [Volume 5, Issue 1, 2018, Pages 13-34]
H
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Hamidizadeh, Mohammadreza
Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level [Volume 5, Issue 4, 2019, Pages 85-106]
-
Heidarzadeh, kambiz
Designing customer brand Engagement Model with grounded theory approach [Volume 5, Issue 4, 2019, Pages 41-84]
-
Hosseini, Mahmood
Analyzing the concept of “brand portfolio strategy”:
a systematic review [Volume 5, Issue 2, 2018, Pages 149-180]
I
-
Izadi, Hamid
The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand [Volume 5, Issue 4, 2019, Pages 107-140]
K
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Keshavarzi, Niloofar
Mental Models of foreign kitchen appliances buyers using Q methodology [Volume 5, Issue 4, 2019, Pages 183-216]
-
Khanahmadloo, Reza
Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2019, Pages 7-40]
-
Khorasani Toroghi, Hamed
Mental Models of foreign kitchen appliances buyers using Q methodology [Volume 5, Issue 4, 2019, Pages 183-216]
-
Khorsandi Fard, Majid
Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black Energy) [Volume 5, Issue 3, 2018, Pages 227-260]
-
Kordnaeij, Asadollah
An experimental study on the role of transparency and accessibility on cognitive, affective and conative aspects of consumer response in cause-related marketing [Volume 5, Issue 3, 2018, Pages 187-225]
L
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Lari, Mahnaz
Factors affecting the purchase intention of luxury brands based on generalized theory of planned behavior [Volume 5, Issue 3, 2018, Pages 15-58]
M
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Mahdinasab, Samira
Corporate Branding Model in the Mobile Operator Industry
(As a Case: Hamrah-e-Avval) [Volume 5, Issue 2, 2018, Pages 83-117]
-
Maleki, Shekoofeh
Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
-
Mazloomi, Nader
Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]
-
Mohammadian, Mahmoud
Factors affecting the purchase intention of luxury brands based on generalized theory of planned behavior [Volume 5, Issue 3, 2018, Pages 15-58]
-
Mohammad shafiee, Majid
The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
-
Moshabaki, Asghar
Investigating Brand loyalty through Customer Engagement in Online Brand Communities (A Case study of Instagram users) [Volume 5, Issue 1, 2018, Pages 13-34]
-
MOSHKDANIAN, FATEME
Articulating Dynamics of Competitive Behavior Based on Marketing Mix
Case study: Banking industry [Volume 5, Issue 1, 2018, Pages 134-107]
N
-
Nayebzadeh, Shahnaz
Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]
R
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Ramezani, Sara
The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]
-
Rezaei, Faezeh
The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]
S
-
Saberian, Fatemeh
Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]
-
Sakipour, Azin
Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level [Volume 5, Issue 4, 2019, Pages 85-106]
-
Salim, shirin
Corporate brand Building by Using the Approach of grounded Theory
(Case Study: Construction Industry Companies) [Volume 5, Issue 3, 2018, Pages 59-108]
-
Shahin, Arash
Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
-
Soltani, Morteza
An experimental study on the role of transparency and accessibility on cognitive, affective and conative aspects of consumer response in cause-related marketing [Volume 5, Issue 3, 2018, Pages 187-225]
T
-
Tabaeeian, Reihaneh Alsadat
The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
-
Tabataba'i-Nasab, Zohre
Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]
-
Tabataba'i-Nasab nasab, Seyed Mohammad
Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]
-
Talebpour, Mahdi
Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black Energy) [Volume 5, Issue 3, 2018, Pages 227-260]
-
Tavakoli, hoda
The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
-
Torkamani, Farzad
Analyzing the concept of “brand portfolio strategy”:
a systematic review [Volume 5, Issue 2, 2018, Pages 149-180]
V
-
Vatanparast, Mahya
Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]
Z
-
Zahedi, Fatemeh
The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand [Volume 5, Issue 4, 2019, Pages 107-140]
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