Author Index

A

  • Afjahi, Seyyed Ali Akbar Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]
  • Afrakhteh, Salimeh The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand [Volume 5, Issue 4, 2019, Pages 107-140]
  • AHADI, PARI Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]
  • Amiri Aghdaie, Seyed Fathollah Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
  • Amirshahi, mir ahmad Corporate brand Building by Using the Approach of grounded Theory (Case Study: Construction Industry Companies) [Volume 5, Issue 3, 2018, Pages 59-108]
  • Ansari, Azarnoush Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
  • Ayoubi yazdi, HAMID An experimental study on the role of transparency and accessibility on cognitive, affective and conative aspects of consumer response in cause-related marketing [Volume 5, Issue 3, 2018, Pages 187-225]
  • Azar, Adel Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2019, Pages 7-40]
  • Azizi, Shahriar Analyzing the concept of “brand portfolio strategy”: a systematic review [Volume 5, Issue 2, 2018, Pages 149-180]

B

  • Baradaran Sorkhabi, Zahra Designing customer brand Engagement Model with grounded theory approach [Volume 5, Issue 4, 2019, Pages 41-84]
  • Bayatsarmadi, Samaneh Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]

D

  • Dehghani Soltani, Mahdi The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]

E

  • Eafidani, Mohammad Rahim Corporate brand Building by Using the Approach of grounded Theory (Case Study: Construction Industry Companies) [Volume 5, Issue 3, 2018, Pages 59-108]
  • Ebrahimi, Syed Abbas Analysis of the role brand experience, motivation and Customer Citizenship Behavior on the Value Co-Creation Attitude and Subjective Norms [Volume 5, Issue 2, 2018, Pages 5-24]
  • Esmaeilpour, Majid The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand [Volume 5, Issue 4, 2019, Pages 107-140]

G

  • Ghasemian sahebi, Ali Investigating Brand loyalty through Customer Engagement in Online Brand Communities (A Case study of Instagram users) [Volume 5, Issue 1, 2018, Pages 13-34]

H

  • Hamidizadeh, Mohammadreza Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level [Volume 5, Issue 4, 2019, Pages 85-106]
  • Heidarzadeh, kambiz Designing customer brand Engagement Model with grounded theory approach [Volume 5, Issue 4, 2019, Pages 41-84]
  • Hosseini, Mahmood Analyzing the concept of “brand portfolio strategy”: a systematic review [Volume 5, Issue 2, 2018, Pages 149-180]

I

  • Izadi, Hamid The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand [Volume 5, Issue 4, 2019, Pages 107-140]

K

  • Keshavarzi, Niloofar Mental Models of foreign kitchen appliances buyers using Q methodology [Volume 5, Issue 4, 2019, Pages 183-216]
  • Khanahmadloo, Reza Ranking of Iranian Industries in Terms of their Importance in Nation Branding and their Roles in Promoting it [Volume 5, Issue 4, 2019, Pages 7-40]
  • Khorasani Toroghi, Hamed Mental Models of foreign kitchen appliances buyers using Q methodology [Volume 5, Issue 4, 2019, Pages 183-216]
  • Khorsandi Fard, Majid Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black Energy) [Volume 5, Issue 3, 2018, Pages 227-260]
  • Kordnaeij, Asadollah An experimental study on the role of transparency and accessibility on cognitive, affective and conative aspects of consumer response in cause-related marketing [Volume 5, Issue 3, 2018, Pages 187-225]

L

  • Lari, Mahnaz Factors affecting the purchase intention of luxury brands based on generalized theory of planned behavior [Volume 5, Issue 3, 2018, Pages 15-58]

M

  • Mahdinasab, Samira Corporate Branding Model in the Mobile Operator Industry (As a Case: Hamrah-e-Avval) [Volume 5, Issue 2, 2018, Pages 83-117]
  • Maleki, Shekoofeh Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
  • Mazloomi, Nader Reciprocal Effects of Key Variables of Employer Branding in ICT Industry [Volume 5, Issue 1, 2018, Pages 79-106]
  • Mohammadian, Mahmoud Factors affecting the purchase intention of luxury brands based on generalized theory of planned behavior [Volume 5, Issue 3, 2018, Pages 15-58]
  • Mohammad shafiee, Majid The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
  • Moshabaki, Asghar Investigating Brand loyalty through Customer Engagement in Online Brand Communities (A Case study of Instagram users) [Volume 5, Issue 1, 2018, Pages 13-34]
  • MOSHKDANIAN, FATEME Articulating Dynamics of Competitive Behavior Based on Marketing Mix Case study: Banking industry [Volume 5, Issue 1, 2018, Pages 134-107]

N

  • Nayebzadeh, Shahnaz Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]

R

  • Ramezani, Sara The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]
  • Rezaei, Faezeh The Effect of the Perceived Brand Relation Orientation on Brand Performance by Explaining the role of Expected Emotions and Customer Identification with the Brand (Case Study: Tehran Laleh Hotel Customers) [Volume 5, Issue 3, 2018, Pages 145-185]

S

  • Saberian, Fatemeh Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]
  • Sakipour, Azin Identification and Evaluation of the Key Factors Pattern of Trademark Recreation at Company Level [Volume 5, Issue 4, 2019, Pages 85-106]
  • Salim, shirin Corporate brand Building by Using the Approach of grounded Theory (Case Study: Construction Industry Companies) [Volume 5, Issue 3, 2018, Pages 59-108]
  • Shahin, Arash Proposing the Model of Consumer Emotions in the Packaging Industry Using the Structural Modeling and Interpretative [Volume 5, Issue 2, 2018, Pages 148-119]
  • Soltani, Morteza An experimental study on the role of transparency and accessibility on cognitive, affective and conative aspects of consumer response in cause-related marketing [Volume 5, Issue 3, 2018, Pages 187-225]

T

  • Tabaeeian, Reihaneh Alsadat The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
  • Tabataba'i-Nasab, Zohre Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]
  • Tabataba'i-Nasab nasab, Seyed Mohammad Developing a Conceptual Framework for Brand Repositioning [Volume 5, Issue 1, 2018, Pages 35-78]
  • Talebpour, Mahdi Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black Energy) [Volume 5, Issue 3, 2018, Pages 227-260]
  • Tavakoli, hoda The Effect of Market Orientation, Service Innovation and Service Quality on Brand Preference and Willingness to Pay Higher Prices: Study of Rail Transport Companie’s Passengers [Volume 5, Issue 1, 2018, Pages 169-204]
  • Torkamani, Farzad Analyzing the concept of “brand portfolio strategy”: a systematic review [Volume 5, Issue 2, 2018, Pages 149-180]

V

  • Vatanparast, Mahya Interpretation of Brand Image formation in Cosmetic Industry, Based on Social Medias’ Video Content [Volume 5, Issue 2, 2018, Pages 25-52]

Z

  • Zahedi, Fatemeh The impact of effectiveness of celebrity endorsements in advertising on the image of advertised brand [Volume 5, Issue 4, 2019, Pages 107-140]