Aaker, J. L. S. M. Fournier, S. A. Brasel. (2004). When good brands do bad. J. Consumer Res. 31, 1-16.
Ailawadi, K. L. & Keller, K. L. (2004). Understanding retail branding: conceptual insights and research priorities. Journal of retailing, 80(4), 331-342.
Ali, H. (2019). Building repurchase intention and purchase decision: brand awareness and brand loyalty analysis (case study private label product in Alfamidi Tangerang). Saudi Journal of Humanities and Social Sciences, 4(09), 623-634.
Ambroise, L. Valette-Florence, P. (2010). The brand personality metaphor and interproduct stability of a specific barometer. Rech. Appl. Mark, 25(2), 3–28.
Aristana, I. K. G. A. Yudhistira, P. G. A. & Sasmita, M. T. (2022). The Influence of Brand Image and Brand Trust on Consumer Loyalty (Case Study on Consumers of PT Citilink Indonesia Branch Office Denpasar). TRJ Tourism Research Journal, 6(1), 60-73.
Atulkar, S. (2020). Brand trust and brand loyalty in mall shoppers. Marketing Intelligence & Planning, 38(5), 559-572.
Aw, E. C. X. & Chong, H. X. (2019). Understanding non-private label consumers’ switching intention in emerging market. Marketing Intelligence & Planning.
Azoulay, A. Kapferer, J.N. (2003). Do brand personality scales really measure brand personality? J. Brand Manag, 11(2), 143–155.
Ben Sliman, S. Ferrandi, J. M. Merunka, D. & Valette-Florence, P. (2005). L’influence de la personnalité de la marque sur le comportement du consommateur: modélisation et application à de grandes enseignes d’hypermarchés en France et en Tunisie. In 3 Colloque International de la Recherche en Marketing.
Bernarto, I. Berlianto, M. P. Meilani, Y. F. Masman, R. R. & Suryawan, I. N. (2020). The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty. Jurnal Manajemen, 24(3), 412-426.
Bertoli, G. Busacca, B. & Imperato, M. (2020). Premium private label: how product value, trust and category involvement influence consumers willingness to buy. Italian Journal of Marketing, 2020(2-3), 143-161.
Brengman, M. Willems, K. (2009). Determinants of fashion store personality: a consumer perspective. J. Prod. Brand Manag, 18(5), 346–355.
Burt, S. & Davies, K. (2010). From the retail brand to the retail‐er as a brand: themes and issues in retail branding research. International Journal of Retail & Distribution Management, 38(11/12), 865-878.
Caro, F. Kök, A. G. & Martínez-de-Albéniz, V. (2020). The future of retail operations. Manufacturing & Service Operations Management, 22(1), 47-58.
Chai, K. S. & Othman, R. (2022). Determinants Of Customer Loyalty Towards Watsons Private Label Brands: Moderator Role of Health Consciousness. International Journal of Education, Psychology and Counseling, 7 (47), 104-113.
Dai, Y. Y. Qin, Q. & Ma, S. (2019). Influence of travel enterprise public welfare marketing and brand attitude on brand trust. In Proceedings of the 2019 3rd International Workshop on Education, Big Data and Information Technology . 107-112.
Dal Mas, F. Tucker, W. Massaro, M., & Bagnoli, C. (2022). Corporate social responsibility in the retail business: A case study. Corporate Social Responsibility and Environmental Management, 29(1), 223-232.
Dsouza, S. V., & Akanksha, V. (2020). Customer Perception of Brand Management of Reliance in Telecommunications, Retail and Electronics. RIMS Journal of Management, 4(2), 1-7.
El Moussaoui, A. E., Benbba, B., & El Andaloussi, Z. (2023). Impact of logistics performance on the store image, consumer satisfaction and loyalty: A quantitative case study. Arab Gulf Journal of Scientific Research, 41(3), 226-239.
Fournier, S., (1998). Consumers and their brands: developing relationship theory in consumer research. J. Consum. Res. 24 (4), 343–373.
Freling, T., Forbes, L. (2005). An examination of brand personality through methodological triangulation. J. Brand Manag, 13(2), 148–162.
Fuduric, M., Varga, A., Horvat, S., & Skare, V. (2022). The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures. Journal of Business Research, 142, 221-241.
Gallart-Camahort, V., Fiol, L. C., & García, J. S. (2020). Retail Brand Management: a Literature Review. Academy of Marketing Studies Journal, 24(4), 1-8.
Gangwani, S., Mathur, M., & Shahab, S. (2020). Influence of consumer perceptions of private label brands on store loyalty–evidence from Indian retailing. Cogent Business & Management, 7(1), 1751905.
Ghorban, Z. S. (2012). Brand Attitude, Its Antecedents and Consequences. Investigation into Smartphone Brands in Malaysia. Journal of Business and Management, 2(3), 31-35.
Gibreel, O., AlOtaibi, D.A. and Altmann, J. (2018), “Social commerce development in emerging markets”, Electronic Commerce Research and Applications, Vol. 27, pp. 152-162.
Girard, T., Trapp, P., Pinar, M., Gulsoy, T. and Boyt, T.E. (2017), “Consumer-based brand equity of a private-label brand: measuring and examining determinants”, Journal of Marketing Theory and Practice, Vol. 25 No. 1, pp. 39-56.
Gouteron, J. (2008). ''L’impact de la personnalite´ de la marque sur la relation a` la marquee dans le domaine de la te´le´phonie mobile'', La Revue des Sciences de Gestion, Vol. 233 No. 4, pp. 115-27.
Gurviez, P., Korchia, M., (2002). Proposition d’une echelle de mesure multidimensionnelle de la confiance dans la marque. Rech. Appl. Mark. 17(3), 41–59.
Hajli, N., Sims, J., Zadeh, A.H. and Richard, M.-O. (2017), “A social commerce investigation of the role of trust in a social networking site on purchase intentions”, Journal of Business Research, Vol. 71, pp. 133-141.
Herault, S., 2012. Responsabilité sociale de l’entreprise et publicité. RIMHE: Rev. Interdiscip. Manag. l’Humanisme 1, 7–18.
Hoa, N. L. T. (2019). The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam. VNUHCM Journal of Economics, Business and Law, 3(4), 328-342.
Hwang, J., Abbas, J., Joo, K., Choo, S. W., & Hyun, S. S. (2022). The effects of types of service providers on experience economy, brand attitude, and brand loyalty in the restaurant industry. International Journal of Environmental Research and Public Health, 19(6), 3430.
Iglesias, O., Markovic, S., & Rialp, J. (2019). How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy. Journal of Business Research, 96, 343–354.
İpek, İ., & Yılmaz, C. (2022). Antecedents of private-label brand purchase intention: An experimental analysis. Journal of International Consumer Marketing, 34(4), 435-449.
Joksaitė, E., Banytė, J., & Virvilaitė, R. (2007). Relationship of consumer attitude and brand: emotional aspect. Engineering Economics, 2(52), 65-77.
Khademi Gerashi, M., Fakhreddin, F. Influence of emotions on purchase loyalty among child consumers: the moderating role of family communication patterns. J Market Anal 9, 298–310 (2021)
Khademi Gerashi ., M ,|Ardalan S ., Rasouli M. (2016), Electronic Service Quality and Behavioral Intention: Analyzing the Mediating Role of Customer Trust and Perceived Value, Management and Development Process Quarterly, 2016, vol. 29, issue 2, 3-24
Asgari, N., Khademi, M., & Mehriyari, H. (2015). Studying the effects of social marketing on brand equity in non-for profit organizations. International Journal of Economics, Commerce and Management, 3(4), 1-17.
Kim, J. W., Lee, F., & Suh, Y. G. (2015). Satisfaction and loyalty from shopping mall experience and brand personality. Services Marketing Quarterly, 36(1), 62-76.
Kim, M.-S. and Kim, H.-M. (2017), “The effect of online fan community attributes on the loyalty and cooperation of fan community members: the moderating role of connect hours”, Computers in Human Behavior, Vol. 68, pp. 232-243.
Konuk, F. A. (2018). The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food. Journal of Retailing and Consumer Services, 43, 304-310.
Konuk, F. A. (2020). Trust transfer from manufacturer to private label brand: The moderating role of grocery store format. Journal of Retailing and Consumer Services, 54, 101955.
Lassoued R., Hobbs J.E., (2015). Consumer confidence in credence attributes: The role of brand trust. Food Policy. 52(7), 99–107.
Lin, C. Y. (2022). Understanding consumer perceptions and attitudes toward smart retail services. Journal of Services Marketing, 36(8), 1015-1030.
Lombart, C., & Louis, D. (2012). Consumer satisfaction and loyalty: Two main consequences of retailer personality. Journal of Retailing and Consumer Services, 19, 644–652.
Lombart, C., & Louis, D. (2016). Sources of retailer personality: Private brand perceptions. Journal of retailing and consumer services, 28, 117-125.
Lombart, C., Louis, D., (2014). A study of the impact of Corporate Social Responsibility
and price image on retailer personality and consumers' reactions (satisfaction,
trust and loyalty to the retailer). J. Retail. Consum. Serv, 21(4), 630–642.
Maehle, N., Supphellen, M., (2011). In search of the sources of brand personality. Int. J. Mark. Res, 53(1), 95–114.
Manikandan, M. K. M. (2020). Store brand and perceived risk on private label brand attitude. Journal of Indian business research, 12(1), 133-150.
Mardiana, M., & Nuryakin, N. (2022). The Role of Brand Image, Promotion, Price there is Trust, and Purchasing Decisions towards the Loyalty of Private Label Products of the traditional retail industry in Nunukan North Kalimantan. Journal of World Science, 1(7), 474-484.
Marques, C., da Silva, R. V., Davcik, N. S., & Faria, R. T. (2020). The role of brand equity in a new rebranding strategy of a private label brand. Journal of Business Research, 117, 497-507.
Mead, J. A., Richerson, R., & Li, W. (2020). Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising. Journal of Retailing, 96(2), 282-296.
Menidjel, C., Bilgihan, A., & Benhabib, A. (2021). Exploring the impact of personality traits on perceived relationship investment, relationship quality, and loyalty in the retail industry. The International Review of Retail, Distribution and Consumer Research, 31(1), 106-129.
Menon, B. (2018). Influence of Customer's Brand Attitude on Purchase Intention of Private Label Fashion Brands. Abhigyan, 36(2), 30.
Merrilees, B., Miller, D., (2001). Antecedents of brand-personality in Australian retailing: an exploratory study. In: Proceedings of the ANZMAC Conference. Auckland, New Zealand.
Mostafa, R. H., & Elseidi, R. I. (2018). Factors affecting consumers’ willingness to buy private label brands (PLBs): Applied study on hypermarkets. Spanish Journal of Marketing-ESIC.
Ndlovu, S. G., & Heeralal, S. (2022). An investigation into marketing activities role on the purchase of private label brands: A systematic review of trends in literature. International Journal of Research in Business and Social Science (2147-4478), 11(1), 33-41.
NGUYEN, N. T., & TRAN, T. T. (2021). Purchase behavior of young consumers toward green packaged products in Vietnam. The Journal of Asian Finance, Economics and Business, 8(1), 985-996.
Nguyen, N., & Pervan, S. (2020). Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust. Journal of Retailing and Consumer Services, 55, 102082.
Nielsen, U. S. (2019). The rise and rise again of private label. Disponible en ligne:.–2018.
Okazaki, S., Katsukura, A., Nishiyama, M., 2007. How mobile advertising works: the role of trust in improving attitudes and recall. J. Advert. Res. 47 (2), 165–178.
Pinto, J. P., Veloso, C. M., Sousa, B. B., Valeri, M., Walter, C. E., & Lopes, E. (2022). Managerial Practices and (Post) Pandemic Consumption of Private Labels: Online and Offline Retail Perspective in a Portuguese Context. Sustainability, 14(17), 10813.
Plummer, J.T., 1984. How personality makes a difference. Journal of Advertising
Research, 24(6), 27–31.
Power, M. J., Katz, R., McGuffin, P., Duggan, C. F., Lam, D., & Beck, A. T. (1994). The Dysfunctional Attitude Scale (DAS): a comparison of forms A and B and proposals for a new subscaled version. Journal of Research in Personality, 28(3), 263-276.
Private Label Manufacturers Association. PLMA’s 2019 Private Label Yearbook; Private Label Manufacturers Association: New York, NY, USA, 2020.
Rashid, A., & Rokade, V. (2022). Retailer’s Service Quality & CSR as Antecedents of Retailer Personality & Customer Reactions: A Review. Ushus Journal of Business Management, 21(3), 61-77.
Rashid, A., & Rokade, V. (2023). Impact of Retail Service Quality on Customer Reactions: The Mediating Effect of Retailer Personality. Indian Journal of Marketing, 53(2), 43-68.
Rubio, N., Villaseñor, N., & Yagüe, M. (2019). The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty. Journal of Product & Brand Management, 29(1), 124-138.
Sardana, R., Duseja, A., & Misra, P. (2019). Factors impacting purchase of private labels in India. Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges, 127-142.
Sharma, M., Luthra, S., Joshi, S., & Kumar, A. (2021). Accelerating retail supply chain performance against pandemic disruption: adopting resilient strategies to mitigate the long-term effects. Journal of Enterprise Information Management.
Sit, K. J., Miranda Gonçalves, A. D. D., Pino, G., & Memery, J. (2019). Building trust in private label (PL) online: qualitative insights from home retail practitioners. In International Conference on Advances in National Brand and Private Label Marketing, 137-144.
Sutton-Brady, C., Taylor, T., & Kamvounias, P. (2017). Private label brands: A relationship perspective. Journal of Business & Industrial Marketing, 32(8), 1051–1061.
Taşkın, E., & Bozbay, Z. (2023). The Role of Store Environment Cues on Store Personality and Store Image. Market-Tržište, 35(1), 23-40.
Trabelsi, M. (2020). The Consumer-Private Labels Bond and the Store Loyalty: The Role of Satisfaction. Open Journal of Business and Management, 8(2), 428-451.
Van Loo, E. J., Minnens, F., & Verbeke, W. (2021). Consumer preferences for private label brand vs. National brand organic juice and eggs: A latent class approach. Sustainability, 13(13), 7028.
Wentzel, D. (2009). The effect of employee behavior on brand personality impressions and brand attitudes. Journal of the Academy of Marketing Science, 37(3), 359–374.
Willems, K. (2022). Brand personality appeal in retailing: Comparing fashion-and grocery retailing. Journal of Retailing and Consumer Services, 64, 102833.
Zentes, J., Morschett, D., & Schramm-Klein, H. (2008). Brand personality of retailers an analysis of its applicability and its effect on store loyalty. The International Review of Retail, Distribution and Consumer Research, 18(2), 167-184.
Zhang, S., Peng, M. Y. P., Peng, Y., Zhang, Y., Ren, G., & Chen, C. C. (2020). Expressive brand relationship, brand love, and brand loyalty for tablet pcs: Building a sustainable brand. Frontiers in psychology, 11, 231.