آذرکلاه، آنیتا، ابوالقاسمی، عباس، ندرمحمدی، مهریار، سلوت، حبیبه. (1398). ارتباط حس انسجام، تفکر مثبت و خود افشایی هیجانی با کیفیت زندگی بیماران مبتلا به سرطان. فصلنامه علمی- پژوهشی روانشناسی سلامت. 8(32)، 7-24.
ارسطو.(1398). بوطیقای ارسطو: ترجمه‌ی متن همراه با کنکاشی در تئوری بوطیقا. ترجمه سعید هنرمند. انتشارات چشمه.
پوراسمعلی، اصغر؛ مولایی، مهری؛ علیزاده گورادل، جابر؛ هاشمی، جواد (1395). رابطه صفات تیره شخصیت و خود افشایی اینترنتی در دانشجویان . مجله دست آوردهای روان شناختی،23(2)، 157-172.
توبیاس، رن. (1392). بیست کهن الگوی پیرنگ (و طرز ساخت آن‌ها). ترجمه ابراهیم راه‌نشین. ساقی.
خسروی، ابوتراب. (1398). حاشیه‌ای بر مبانی داستان. انتشارات نیماژ.
دیکسون، فرانک‌ا. اسمیت، ساندرا (1398). حرفه: داستان‌نویس 2. ترجمه کاوه فولادی نسب، مریم کهنسال‌نودهی، علیرضا کیوانی‌نژاد. انتشارات چشمه.
شجاعی، وجیهه السادات، امیرشاهی، میر احمد و عبدالوند، ندا. (1398). طراحی مدل آمیختگی مشتری با برند در شبکه‌های اجتماعی با تأکید بر پیش‌ران‌ها و نتایج با استفاده از روش فراترکیب. مدیریت برند, 6(4), 15-64.
Aristotle. (2019).” Aristotle’s Poetics”: Translation of the text with an exploration of Poetics
theory. Translated by Saeed Honarmand. Cheshmeh Publications (In Persian).
Azarkolah, A. Abolghasemi, A. Mohammadi N. Mehryar, Salut, H. (2017). “The
relationship between sense of cohesion, positive thinking and emotional self-
disclosure with the quality of life of cancer patients”, Quarterly Journal of Health Psychology, 8(32), 7-24. (In Persian).
Ashley, C. & Tuten, T. (2015).” Creative strategies in social media marketing: An
exploratory study of branded social content and consumer engagement”
Psychology and Marketing, 32(1), 15–27.
Bauer, J. J. McAdams, D. P. & Pals, J. L. (2008). “Narrative identity and Eudaimonic well-
being”. Journal of happiness studies, 9(1), 81-104.
Brechman, J. M. & Purvis, S. C. (2015). “Narrative, transportation and advertising”.
International Journal of Advertising, 34(2), 366–381.
Bowden, J. L.H. Conduit, J. Hollebeek, L. D. Luoma-aho, V. & Apenes Solem, B.
(2017). “Engagement valence duality and spillover effects in online brand communities”.
Journal of Service Theory and Practice, 27(4)
Braun, V. & Clarke, V. (2019). “Successful qualitative research a practical guide for
beginners”. Sage Publication.
Braun, V. & Clarke, V. (2006). “Using thematic analysis in psychology”. Qualitative
research in psychology, 3(2), 77-101.
Budtz, C. Fog, K. & Yakaboylu, B. (2016). “Storytelling: branding in practice”. Springer.
Brodie, R. J. Hollebeek, L. D. Jurić, B. & Ilić, A. (2011). “Customer engagement:
Conceptual domain, fundamental propositions, and implications for research”. Journal of
Service Research, 14(3), 252–271.
Brodie, R. J. Ilić, A. Jurić, B. & Hollebeek, L. (2013). “Consumer engagement in a virtual
brand community: An exploratory analysis”. Journal of Business Research, 66(1), 105–
114.
Cova, B. & Paranque, B. (2016). “Value slippage in brand transformation: A
conceptualization”. Journal of Product & Brand Management.25,3-10.
Dessart, L. (2017). “Social media engagement: A model of antecedents and relational
outcomes”. Journal of Marketing Management, 33(7–8), 375–399.
Dessart, L. (2018). “Do ads that tell a story always perform better? The role of character
identification and character type in storytelling ads”. International Journal of Research
in Marketing, 35(2), 289-304.
Deighton, J. Romer, D. & McQueen, J. (1989). “Using drama to persuade”. Journal of
Consumer research, 16(3), 335-343.
Dessart, L. & Pitardi, V. (2019). “How stories generate consumer engagement: An
exploratory study”. Journal of Business Research, 104, 183-195.
De Graaf, A. Hoeken, H. Sanders, J. & Beentjes, J. W. (2012). “Identification as a
mechanism of narrative persuasion”. Communication research, 39(6), 802-823.
Dixon, F. Smith, S. (2019).” Profession: Storyteller 2”. Translated by Kaveh Fooladi-Nasab,
Maryam Kohansalnodehi, Ali reza Kiwani-Nejad. Cheshmeh Publications (In Persian).
Escalas, J. E. (2004). “Narrative processing: Building consumer connections to
brands”. Journal of consumer psychology, 14(1-2), 168-180.
Escalas, J. E. & Stern, B. B. (2003). “Sympathy and empathy: Emotional responses to
advertising dramas”. Journal of Consumer Research, 29(4), 566-578.
Escalas, J. E. (1998).” Advertising narratives: What are they and how do they
work”. Representing consumers: Voices, views, and visions, 1, 267-289.
Fiske, S. T. (1993). “Social cognition and social perception”. Annual review of
psychology, 44(1), 155-194.
Green, M. C. (2004). “Transportation into narrative worlds: The role of prior knowledge and
perceived realism”. Discourse processes, 38(2), 247-266.
Harmeling, C. M. Moffett, J. W. Arnold, M. J. & Carlson, B. D. (2017). “Toward a theory
of customer engagement marketing”. Journal of the Academy of marketing
science, 45(3), 312-335.
Hollensen, S. Kotler, P. & Opresnik, M. O. (2017). “Social Media Marketing: a practitioner
guide”. Opresnik Management Consulting.
Hollebeek, L. (2011).” Exploring customer brand engagement: definition and
themes”. Journal of Strategic Marketing, 19(7), 555–573.
Karpinska-Krakowiak, M. & Eisend, M. (2019). “Mini-film advertising and digital brand
engagement: the moderating effects of drama and lecture”. International Journal of
Advertising, 1-23.
Kim, J.E. Lloyd, S. & Cervellon, M.C. (2016).” Narrative-transportation storylines in
luxury brand advertising: Motivating consumer engagement”. Journal of Business
Research, 69(1), 304–313.
Kotler, P. Kartajaya, H. & Setiawan, I. (2016).” Marketing 4.0: Moving from traditional to
digital”. John Wiley & Sons.
Kozinets, R. (2020). “Netnography: The Essential Guide to Qualitative Social Media
Research”. SAGE Publications Limited.
Khosravi, A. (2019). “A margin on principles of story”. Nimaj publications (In Persian).
Kumar, V. Aksoy, L. Donkers, B. Venkatesan, R. Wiesel, T. & Tillmanns, S. (2010).
“Undervalued or overvalued customers: capturing total customer engagement
value”. Journal of service research, 13(3), 297-310.
Laer, T. V. Ruyter, K. D. Visconti, L. M. & Wetzels, M. (2014).” The Extended
Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences
of Consumers Narrative Transportation”. Journal of Consumer Research, 40(5), 797–817.
Laer, T. V. Escalas, J. E. Ludwig, S. & Hende, E. A. V. D. (2018). “What Happens in
Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in
Consumer Reviews”. Journal of Consumer Research.46(2), 267-285.
Lund, N. F. Cohen, S. A. & Scarles, C. (2018).” The power of social media storytelling in
destination branding”. Journal of destination marketing & management, 8, 271-280.
Miller, D. (2017). “Building a StoryBrand: Clarify your message so customers will listen”.
HarperCollins Leadership.
McKee, R. & Gerace, T. (2018). “Storynomics: Story-driven marketing in the post
advertising world”. Hachette UK.
Palmatier, R. W. Kumar, V. & Harmeling, C. M. (Eds.). (2018). “Customer engagement
marketing”. Springer.
Poorasmali, A. Molaei, M. Alizadeh Goradel, J. Hashemi, J. (2014). “The relationship
between dark personality traits and Internet self-disclosure in students”. Journal of
Psychological Achievements, 23(2), 157-172. (In Persian).
Quesenberry, K. A. & Coolsen, M. K. (2019). “Drama goes viral: Effects of story
development on shares and views of online advertising ideos”. Journal of Interactive
Marketing, 48, 1-16.
Ryu, K. Lehto, X. Y. Gordon, S. E. & Fu, X. (2019).” Effect of a brand story structure on
narrative transportation and perceived brand image of luxury hotels”. Tourism
Management, 71, 348-363.
Singer, J. A. Blagov, P. Berry, M. & Oost, K. M. (2013).” Self‐defining memories, scripts,
and the life story: Narrative identity in personality and psychotherapy”. Journal of
personality, 81(6), 569-582.
Shojaei, V. Amirshahi, M; Abdolvand, N. (2019).” Designing Customer Brand Engagement
Model in Social Networks Highlighting Antecedents and Consequences Using Meta-
Synthesis Method”. Quarterly Journal of Brand Management.6 (4), 15-64(In Persian).
Solomon, M. R. (2013). “Consumer behavior: buying, having, and being”. Boston: Pearson.
So, K. K. F. King, C. Sparks, B. A. & Wang, Y. (2016). “Enhancing customer
relationships with retail service brands: The role of customer engagement”. Journal of
Service Management, 27(2), 170-193.
Sutherland, M. & Sylvester, A. K. (2009). “Advertising and the mind of the consumer: what
works, what doesnt and why”. Routledge Publication.
Tellis, G. J. MacInnis, D. J. Tirunillai, S. & Zhang, Y. (2019). “What drives virality
(Sharing) of online digital content? The critical role of information, emotion, and brand
prominence”. Journal of arketing, 83(4), 1-20.
Tobias, R. (2014). “Twenty archetypes (and how they were made)”. Translated by Ibrahim
Rahneshin. Butler (In Persian).
Van Laer, T. Feiereisen, S. & Visconti, L. M. (2018). “Storytelling in the Digital Era: Relevant Moderators of the Narrative Transportation Effect”. Journal of Business Research.96, 135-146.
Van Doorn, J. Lemon, K. N. Mittal, V. Nass, S. Pick, D. Pirner, P. & Verhoef, P. C.
(2010). “Customer engagement behavior: Theoretical foundations and research
directions”. Journal of service research, 13(3), 253-266.
Vivek, S. D. Beatty, S. E. Dalela, V. & Morgan, R. M. (2014).” A generalized
multidimensional scale for measuring customer engagement”. Journal of Marketing
Theory and Practice, 22(4), 401-420.
Żyminkowska, K. Żyminkowska, K. & Barlow. (2019). “Customer Engagement in Theory
and Practice”. Springer International Publishing.
)